EasyCare Dealer To The Rescue

Crane’s Country Corner in Pineville, Louisiana, a new EasyCare Dealer, saved a big Christmas surprise for a local family.

Mr. CJ Paul had built a brand new wagon for his family and, with his new team of Haflingers (Kate and Katie), he was going to take the whole family on a big surprise Christmas ride.

He wanted to make the horses comfortable for the ride and purchased Easyboot Glove Back Country boots. However, there was some confusion in the measuring process and the sizes he ordered didn’t fit.

Supergirl, Crystal Crane, to the rescue! She made a house call with all sizes of Glove Back Country boots from her stock at the store and got a great fit for Kate and Katie.

Paw-Paw CJ took a practice run on Christmas Eve and treated the whole family to a wonderful ride on Christmas Day!

Kate and Katie in the Easyboot Glove Back Country Boots.

Visit Crane’s Country Corner in Pineville, LA or Crane's Country Corner Facebook Page to experience their great customer service! The Glove Back Country boots are Crystal's favorites and she has all sizes in stock.

 

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

From EasyCare Dealer: Action Rider Tack

From Action Rider Tack in Medford, Oregon:

Mari Secrist is a seasoned eventer who had ridden successfully at the Advanced Level. In the world of eventing, the Advanced Level is the highest level and the jumps on the cross country course are 3'11" and in the stadium jumping phase can be 4'1." Solid fences at almost four feet on a cross country course takes a well-schooled, talented horse and gutsy rider.

Mari jumping Remy at Novice Level stadium jumping in his Easyboot Glue-Ons

Mari explained, "The photo is of my adorable off the track Thoroughbred, Don't Cross Granny, alias Remy. Remy's sire, Valley Crossing, was a stakes winner of $1.6 million. Remy raced until he was 6 and won $26,000, oh well . . ."

"Remy and I are eventing at the Novice Level in that photo and getting ready for the move to Training Level. He had pretty crummy feet before I bought him. I was having a tough time keeping shoes on his formerly split, cracking and shelly feet. All my horses are barefoot so the first thing that I did upon purchasing him was to pull his shoes."

"His feet look lovely now - no more crack and splits. But, he doesn't have the thickest sole due to wearing shoes from an early age until the age of seven, so I usually ride him in Easyboot Epics for the first few days after a trim. I always compete in Easyboot Glue-Ons. Boots that come above the coronet are still not allowed in the dressage phase of eventing.

It amazes me that no one even notices he's wearing hoof boots! He moves quite confidently across gravel or whatever the footing might be and almost always comes up with a ribbon. How could he not? He's so cute!"

"Remy is a delightful character, always happy to see me and a pleasure to work with at all times. I feel pretty lucky to have him."

Mari is still eventing at age 65. What an inspiration!

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

 

 

Who Is In The Clouds?

Who is in the Clouds? Barrel Racer Sharin Hall, the American Top 4 Finalist for 2015!

"I love the new Cloud boots. Whether I'm traveling with my horses, providing therapy for lameness or stalling on hard surfaces, I know my horses are totally protected. They feel like they are walking on air." - Sharin Hall

Throughout the last few years, Sharin has stacked up some priceless winnings. These are just a few of Sharin's titles:

2015 American Top 4 Finalist

2015 Diamonds and Dirt Slot Race Champion

2014 Diamond T Year-End Champion

2014 Diamonds and Dirt Futurity Finalist 2014 BBR1D Finalist

2013 Fort Worth Show Finalist

Women's Pro Rodeo Association Derby World Champion

PacWest Futurity Champion

American Barrel Racing Association World Champion Barrel Racer

 

From your friends and fans at EasyCare: Good luck at NFR 2015, Sharin!

 

 

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

Got a Barrel Horse? Get Some Clouds

"A barrel horse is like a dirt bike, but with a mind of his own, weighing half a ton."

(If you're not afraid of speed, you're not going fast enough . . .)

And, even though he weighs a half ton, his legs and feet still need protection and stability in the trailer during all of those miles of traveling, standing on hard surfaces at the fair grounds and recovery after strenuous exercise. He needs Cloud boots:

 

Read more about the Easyboot Cloud's first rodeo. 

This summer, the Cloud boots went to the Pro-National Mounted Shooting Finals and Team Roping events in Las Vegas. And the Clouds will be at the NFR in November, worn by some of the top barrel horses and team roping horses in the country.

The Cloud boots have already gone to many barrel races. In fact, EasyCare is a sponsor for NBR.

Since the Cloud was released, EasyCare has added more dealers than ever in the barrel racing and rodeo industry. Contact one of these fine dealers for your Clouds boots:

(In alphabetical order)

Besthorsegear.com

Chasing Time Tack and Performance Horses

Coats Saddlery

Crazy Horse Tack (Picture below is owner, Paula)

Hadley's Tack (picture below is Jack Hadley doing a fitting)

Klutch Tack

Jag Tack and Feed

L & W Saddles & Tack

North Country Mercantile

R Bar B Saddles & Tack

Thar's Feed and Ranch Supply

Top Barrel Tack

Walz Performance Horses (Picture below is Sonya Walz, Owner)

Wheeler's Tack and Feed

Click here to find Dealers in your area.

Turn and burn!

 

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

EasyCare's E-Z Ride Nylon Stirrups

Nylon E-Z Ride Stirrups are the #1 long distance stirrup. They are five inches wide from side to side and four inches deep from toe to heel, allowing for the best possible weight distribution throughout the foot. The thick EVA Foam pad provides comfort for the knees and back and helps prevent overall fatigue. The shock absorbent Top Bar deadens the shock transmitted from the horse and long hours in the saddle without excessive bounce. We offer our Standard Nylon Stirrup below:

The Nylon E-Z Ride Stirrups are lighter weight and less expensive than the standard aluminum. They have all the same great qualities and are fast becoming the most popular endurance stirrup on the market. They are made with heavy-duty, hit-tech polymer. 


We also offer the leather-wrapped Nylon Tapadero Stirrups:

All three E-Z Ride Nylon Stirrups are available in black or brown and with Top Bar sizes ranging from 1.5" to 3". You can also purchase Replacement Top Bars for our Nylon Stirrups:

If you purchase a pair of Standard Nylon Stirrups and decide later that you would like to add the Safety Cage, you can purchase optional Safety Cages:

You can also purchase Replacement Pads for your E-Z Ride Nylon Stirrups:


Get a leg up (no pun intended) on Riding Season with EasyCare's E-Z Ridge Nylon Stirrups. Ask your EasyCare Retail Dealer for E-Z Ride Nylon Stirrups.

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

Move Your Soakers!

The appearance and layout of your tack shop can be as important as the products that you're selling. Visual merchandising is very important to your customer's shopping experience.

To sell EasySoakers, you need to send a message to your customer. If the visual message is unclear, your customer is confused and doesn't purchase. So, ask yourself: Who is the customer that needs to purchase an EasySoaker?

If they are standing in the aisle where you keep your poulticing products, Betadine, White Lightening, etc, they probably need an EasySoaker. You will want to group these products around the EasySoaker. You don't want to keep the EasySoakers in the same aisle as your other EasyCare hoof boot styles.

And, keep your display simple. Don't overcrowd the display and remember to provide easy-to-see product information. Also, be sure that your staff is properly trained and can answer questions about the EasySoaker.

The EasySoaker is a must-have in any tack room. The waterproof design is ideal for soaking, poulticing or keeping bandages clean and dry. We recommend sizing up one to two sizes allowing extra space for liquids and bandages to be used inside the boot. In addition, a larger size makes application and removal quicker and easier.

Visual merchandising is what draws customers through your tack shop and compels them to buy your products. Use this tip and watch your sales soar!

 

 

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

Metcalfe Hay & Feed - Involved in the Community

Steve, at Metcalfe Hay & Feed, got very involved in his community by hosting the Whidbey Farmers Tack Swap and Sale that was held on October 4th.

The Tack Swap had a total of fourteen tables (at no charge) and lots of activity. Steve held the Tack Swap to help others in the horse community to sell their used tack, but also to show customers what great products Metcalfe Hay & Feed offers, including EasyCare Hoof Boots.

They had a Tack Swap Raffle and below is the lady that won a pair of Old Mac G2’s. She looks pretty happy!

Steve even brought in a hot dog stand. Nothing like a good old-fashioned hot dog at a tack swap!

Steve believes that community involvement is an integral part of his yearly marketing strategy. He attends community rides regularly and even helps to establish and mark the trails.

Below is a link to a newspaper article about Metcalfe Hay & Feed’s involvement in the community.

http://www.whidbeylocal.com/guide/blog/2014/10/300/whidbey-farmers-feed-and-tack-supply-locally-owned-and-operated-for-all-your-equestrian-needs

Don't let the season stop you! Check out Steve's Holiday Sale!

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

Don't Let The Season Stop You

When I was a kid, we had shod horses. It seemed like pulling our horses' shoes for the winter was just a routine thing that we always did. Of course, that was way back when winter was considered more of a rest time than it is today.

Most people that I know that have shod horses still pull shoes in the winter. However, now with hoof boots and studs, more and more people are enjoying a lot of riding time during the winter months.

Usually, the reasons that horse owners pull shoes during the winter months are safety concerns; snowballing under the sole; or they aren't riding as much so they save some money not having their horse shod every four to six weeks.

Letting your horse spend some time barefoot definitely improves the overall health of his feet. You'll notice, amongst many other things, that the walls get thicker and stop cracking, sole depth improves and heels will expand. All of this is due to increased circulation and the ability of the hoof to expand with movement.

It's always best to pull the shoes when the ground is still soft. Tender soles can get bruised if the ground is still hard or frozen.

With riders enjoying winter riding, this is the time that they need and should be purchasing protective hoof boots such as the Old Mac's G2, the Easyboot Transition and Easyboot Trails, for their horses. Of course, they need Quick Studs for better traction. Check out this month's US Retail Dealer special.

EasyCare hopes you and your customers have some great rides this winter.

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

 

 

 

 

 

Dealers: What Hoof Boot Style for Your Customer?

During a recent training session with an EasyCare Dealer, I found out that she had some customers that weren't keen on the Easyboot Trail. I asked what kind of riding they did and she proceeded to tell me that they ride to the hunt.

In all of our EasyCare literature, it specifically says that the Easyboot Trail is designed for the casual rider, someone that rides less than 25 miles per week.

That very same day, I had a conversation with Tami Rougeau of Three R’s Ranch (May 2014 Dealer of the Month) and she said, “I guess it’s in the rider’s perspective.” Tami brings up a very good point. To Tami, a very experienced endurance rider, riding 25 miles is a casual ride. It’s just a jaunt.

Tami and her horse (in Easyboot Glue-Ons) crossing Cougar Rock on the infamous Tevis 100-mile ride.

To someone like me, a Sunday afternoon, mosey on down the trail kinda person, 25 miles in one ride is a lot.

When selecting boots with your customer, it’s very important to ask questions and keep asking to determine which boot style is going to the best for their horse and their riding discipline. Do you know what style hoof boot to put on what horse for what riding discipline?

Dealer training sessions are administered by phone and usually take no longer than about 20 minutes. Please call 800-447-8836 ext 2226 if you would like to schedule an appointment.

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

EasyCare Training for Your Salespeople

It seems that every time I talk to a tack or feed store owner/manager who is trying to talk themselves out of training, they come around to this line of thinking: “Is sales training a good investment?”

They may be thinking that they have carried EasyCare products for a long time and there’s nothing new to learn. Have you seen our new 20-Page Brochure? Look at the new EasyShoes!

Or, they may be afraid of spending the time and money to train employees who might leave a few months later. The latter may seem like a valid concern; however, that way of thinking is a bit flawed and overlooks a more important question: “What if you don’t train them and they stay?”

Whether they’re with you for a month or 10 years, your salespeople are the face of your business. They interact with your customers every day. Every customer who walks into your store will leave with the impressions your employees give them. And, they’ll share those impressions with everyone they know. If the salesperson doesn't know the answer, guess what?  Ever hear of Facebook?

EasyCare sales training is, and must be viewed as, an investment in the long-term prosperity of your business.

So, let’s say that you are paying your salespeople $10 an hour.  You’ll be into the training for about $5. With a modest twenty percent increase in sales after training, a salesperson who used to make ten sales a week will now be making twelve. At $80 to $100 per sale, that’s . . . well, you can do the math.

EasyCare offers training that is done by phone, at your convenience, and takes about 30 minutes of your salespeople’s time. And, we can break the training out into two sections if 30 minutes is too long a time. I certainly don’t want to be on the phone with your salespeople if there are customers in the store!

Training is now mandatory for new EasyCare Dealers and we have seen, first hand, how it increases their sales right from the start. When we are done with training, we have been thanked many times and even in future conversations, salespeople will refer to their training. No one has ever regretted that 30 minute investment.

You get this, right? Then call us to set your appointment for training!

1.800.447-8836 extension 2226 – Call now!

 

 

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.