Is Your Store In The Clouds Yet?

The top 15 barrel racers, as well as many of the top ropers, arrived in Las Vegas at the NFR last Fall with Cloud boots for their horses.

Barrel racers in the Easyboot Cloud include Callie DuPerrier, Lisa Lockhart, Fallon Taylor, Taylor Langdon, Sharin Hall and many more.

The Easyboot Cloud:

*Relieves the stresses of shipping and offers stability while trailering

*Eases the stress of stalling on hard surfaces

*Aids in recovery after workouts/strenuous exercise

  

Lisa Lockhart's horse, Louie, in Cloud boots.

From Sharin Hall: "I love the new Cloud boots. Whether I'm traveling with my horses, providing therapy for lameness or stalling on hard surfaces, I know my horses are totally protected. They feel like they are walking on air."

Larry Coats of Coats Saddlery in his booth at NFR with Easyboot Clouds.

The Easyboot Cloud: lighter in weight, less bulky and a lot less expensive than the competition.

The retail dealers that stocked Clouds doubled and tripled their business last year. We are back into rodeo season. Is your store in the Clouds yet?

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

How Do You Promote EasyCare Products?

Promote: (definition) Further the progress of (something, especially a cause, venture, or aim); support or actively encourage.

What do you do to promote EasyCare products? Speaking with EasyCare Dealers daily, I hear about all of the little problems. But, when I ask, “What are you doing to promote EasyCare products for your business?” there is usually dead silence. If you don’t promote a product, how will your customers know about it?

Sonya Walz, of Walz Performance Horses, is a promoter. If you look at the Walz Performance Horse Facebook page, you will always find information about Easyboot Clouds, Rx boots and the new Trails. And, she always upsells Comfort Pads to go with the boots. Or an extra pair of inserts for the Easyboot Clouds. This benefits her customers and, of course, it benefits her business. Also listed on Facebook are the events that she will be attending.

Gabriel Krekk, Photographer

But, she’s not just promoting on Facebook. Take a look at anything related to barrel racing or roping and you’ll find something connected to Sonya and Walz Performance Horses. Whether it is attending the event or taking advertising space in the program, Sonya is there with her EasyCare products.

Sonya is out in front of the public all the time and always reaching with EasyCare products. Sonya says, “I think we go above and beyond to try to help our customers.” She also uses EasyCare boots on her own horses and constantly experiments with the hoof boots to make the experience better. And, other horse owners see that she is using the boots, once again, promoting the product.

Sonya is not known for sitting and watching the world go by. She has helped EasyCare with sponsorships for Barrel Racing Promoters and Sponsorships for some of the top Barrel Racers and Champion Ropers. Walz Performance is also a sponsor for NBR 2015-16 and has taken a very active role.

Ask any Barrel Racer about Sonya Walz and they know exactly who she is and what products she offers. As any EasyCare Dealer knows, the Easyboot Clouds have been such a popular boot that they have back ordered many times. Sonya always has them available because she maintains a healthy inventory of the most popular sizes. Her customers know they can count on her to get them product in a timely manner. Sonya also takes advantage of our Direct Shipping to her customers.

Making herself stand out again in her own private arena, Sonya was named American Cowgirl #5.

Gabriel Krekk, Photographer

She also knows her priorities and her family is always first.

Gabriel Krekk, Photographer

Walz Performance started out with EasyCare in 2014 and quickly rose to be a major contender in the Hoof Boot Business. Last year, her business grew again, experiencing constant growth from year to year because Sonya never lets down.

Gabriel Krekk, Photographer

Sonya is definitely an over-achiever. She says, “From the beginning, our plan was never to be just average.” She illustrates what a successful EasyCare Dealer does to promote product.

 

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

EasyCare Dealer To The Rescue

Crane’s Country Corner in Pineville, Louisiana, a new EasyCare Dealer, saved a big Christmas surprise for a local family.

Mr. CJ Paul had built a brand new wagon for his family and, with his new team of Haflingers (Kate and Katie), he was going to take the whole family on a big surprise Christmas ride.

He wanted to make the horses comfortable for the ride and purchased Easyboot Glove Back Country boots. However, there was some confusion in the measuring process and the sizes he ordered didn’t fit.

Supergirl, Crystal Crane, to the rescue! She made a house call with all sizes of Glove Back Country boots from her stock at the store and got a great fit for Kate and Katie.

Paw-Paw CJ took a practice run on Christmas Eve and treated the whole family to a wonderful ride on Christmas Day!

Kate and Katie in the Easyboot Glove Back Country Boots.

Visit Crane’s Country Corner in Pineville, LA or Crane's Country Corner Facebook Page to experience their great customer service! The Glove Back Country boots are Crystal's favorites and she has all sizes in stock.

 

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

From EasyCare Dealer: Action Rider Tack

From Action Rider Tack in Medford, Oregon:

Mari Secrist is a seasoned eventer who had ridden successfully at the Advanced Level. In the world of eventing, the Advanced Level is the highest level and the jumps on the cross country course are 3'11" and in the stadium jumping phase can be 4'1." Solid fences at almost four feet on a cross country course takes a well-schooled, talented horse and gutsy rider.

Mari jumping Remy at Novice Level stadium jumping in his Easyboot Glue-Ons

Mari explained, "The photo is of my adorable off the track Thoroughbred, Don't Cross Granny, alias Remy. Remy's sire, Valley Crossing, was a stakes winner of $1.6 million. Remy raced until he was 6 and won $26,000, oh well . . ."

"Remy and I are eventing at the Novice Level in that photo and getting ready for the move to Training Level. He had pretty crummy feet before I bought him. I was having a tough time keeping shoes on his formerly split, cracking and shelly feet. All my horses are barefoot so the first thing that I did upon purchasing him was to pull his shoes."

"His feet look lovely now - no more crack and splits. But, he doesn't have the thickest sole due to wearing shoes from an early age until the age of seven, so I usually ride him in Easyboot Epics for the first few days after a trim. I always compete in Easyboot Glue-Ons. Boots that come above the coronet are still not allowed in the dressage phase of eventing.

It amazes me that no one even notices he's wearing hoof boots! He moves quite confidently across gravel or whatever the footing might be and almost always comes up with a ribbon. How could he not? He's so cute!"

"Remy is a delightful character, always happy to see me and a pleasure to work with at all times. I feel pretty lucky to have him."

Mari is still eventing at age 65. What an inspiration!

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

 

 

Who Is In The Clouds?

Who is in the Clouds? Barrel Racer Sharin Hall, the American Top 4 Finalist for 2015!

"I love the new Cloud boots. Whether I'm traveling with my horses, providing therapy for lameness or stalling on hard surfaces, I know my horses are totally protected. They feel like they are walking on air." - Sharin Hall

Throughout the last few years, Sharin has stacked up some priceless winnings. These are just a few of Sharin's titles:

2015 American Top 4 Finalist

2015 Diamonds and Dirt Slot Race Champion

2014 Diamond T Year-End Champion

2014 Diamonds and Dirt Futurity Finalist 2014 BBR1D Finalist

2013 Fort Worth Show Finalist

Women's Pro Rodeo Association Derby World Champion

PacWest Futurity Champion

American Barrel Racing Association World Champion Barrel Racer

 

From your friends and fans at EasyCare: Good luck at NFR 2015, Sharin!

 

 

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

Got a Barrel Horse? Get Some Clouds

"A barrel horse is like a dirt bike, but with a mind of his own, weighing half a ton."

(If you're not afraid of speed, you're not going fast enough . . .)

And, even though he weighs a half ton, his legs and feet still need protection and stability in the trailer during all of those miles of traveling, standing on hard surfaces at the fair grounds and recovery after strenuous exercise. He needs Cloud boots:

 

Read more about the Easyboot Cloud's first rodeo. 

This summer, the Cloud boots went to the Pro-National Mounted Shooting Finals and Team Roping events in Las Vegas. And the Clouds will be at the NFR in November, worn by some of the top barrel horses and team roping horses in the country.

The Cloud boots have already gone to many barrel races. In fact, EasyCare is a sponsor for NBR.

Since the Cloud was released, EasyCare has added more dealers than ever in the barrel racing and rodeo industry. Contact one of these fine dealers for your Clouds boots:

(In alphabetical order)

Besthorsegear.com

Chasing Time Tack and Performance Horses

Coats Saddlery

Crazy Horse Tack (Picture below is owner, Paula)

Hadley's Tack (picture below is Jack Hadley doing a fitting)

Klutch Tack

Jag Tack and Feed

L & W Saddles & Tack

North Country Mercantile

R Bar B Saddles & Tack

Thar's Feed and Ranch Supply

Top Barrel Tack

Walz Performance Horses (Picture below is Sonya Walz, Owner)

Wheeler's Tack and Feed

Click here to find Dealers in your area.

Turn and burn!

 

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

EasyCare's E-Z Ride Nylon Stirrups

Nylon E-Z Ride Stirrups are the #1 long distance stirrup. They are five inches wide from side to side and four inches deep from toe to heel, allowing for the best possible weight distribution throughout the foot. The thick EVA Foam pad provides comfort for the knees and back and helps prevent overall fatigue. The shock absorbent Top Bar deadens the shock transmitted from the horse and long hours in the saddle without excessive bounce. We offer our Standard Nylon Stirrup below:

The Nylon E-Z Ride Stirrups are lighter weight and less expensive than the standard aluminum. They have all the same great qualities and are fast becoming the most popular endurance stirrup on the market. They are made with heavy-duty, hit-tech polymer. 


We also offer the leather-wrapped Nylon Tapadero Stirrups:

All three E-Z Ride Nylon Stirrups are available in black or brown and with Top Bar sizes ranging from 1.5" to 3". You can also purchase Replacement Top Bars for our Nylon Stirrups:

If you purchase a pair of Standard Nylon Stirrups and decide later that you would like to add the Safety Cage, you can purchase optional Safety Cages:

You can also purchase Replacement Pads for your E-Z Ride Nylon Stirrups:


Get a leg up (no pun intended) on Riding Season with EasyCare's E-Z Ridge Nylon Stirrups. Ask your EasyCare Retail Dealer for E-Z Ride Nylon Stirrups.

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

Move Your Soakers!

The appearance and layout of your tack shop can be as important as the products that you're selling. Visual merchandising is very important to your customer's shopping experience.

To sell EasySoakers, you need to send a message to your customer. If the visual message is unclear, your customer is confused and doesn't purchase. So, ask yourself: Who is the customer that needs to purchase an EasySoaker?

If they are standing in the aisle where you keep your poulticing products, Betadine, White Lightening, etc, they probably need an EasySoaker. You will want to group these products around the EasySoaker. You don't want to keep the EasySoakers in the same aisle as your other EasyCare hoof boot styles.

And, keep your display simple. Don't overcrowd the display and remember to provide easy-to-see product information. Also, be sure that your staff is properly trained and can answer questions about the EasySoaker.

The EasySoaker is a must-have in any tack room. The waterproof design is ideal for soaking, poulticing or keeping bandages clean and dry. We recommend sizing up one to two sizes allowing extra space for liquids and bandages to be used inside the boot. In addition, a larger size makes application and removal quicker and easier.

Visual merchandising is what draws customers through your tack shop and compels them to buy your products. Use this tip and watch your sales soar!

 

 

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

Metcalfe Hay & Feed - Involved in the Community

Steve, at Metcalfe Hay & Feed, got very involved in his community by hosting the Whidbey Farmers Tack Swap and Sale that was held on October 4th.

The Tack Swap had a total of fourteen tables (at no charge) and lots of activity. Steve held the Tack Swap to help others in the horse community to sell their used tack, but also to show customers what great products Metcalfe Hay & Feed offers, including EasyCare Hoof Boots.

They had a Tack Swap Raffle and below is the lady that won a pair of Old Mac G2’s. She looks pretty happy!

Steve even brought in a hot dog stand. Nothing like a good old-fashioned hot dog at a tack swap!

Steve believes that community involvement is an integral part of his yearly marketing strategy. He attends community rides regularly and even helps to establish and mark the trails.

Below is a link to a newspaper article about Metcalfe Hay & Feed’s involvement in the community.

http://www.whidbeylocal.com/guide/blog/2014/10/300/whidbey-farmers-feed-and-tack-supply-locally-owned-and-operated-for-all-your-equestrian-needs

Don't let the season stop you! Check out Steve's Holiday Sale!

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

Don't Let The Season Stop You

When I was a kid, we had shod horses. It seemed like pulling our horses' shoes for the winter was just a routine thing that we always did. Of course, that was way back when winter was considered more of a rest time than it is today.

Most people that I know that have shod horses still pull shoes in the winter. However, now with hoof boots and studs, more and more people are enjoying a lot of riding time during the winter months.

Usually, the reasons that horse owners pull shoes during the winter months are safety concerns; snowballing under the sole; or they aren't riding as much so they save some money not having their horse shod every four to six weeks.

Letting your horse spend some time barefoot definitely improves the overall health of his feet. You'll notice, amongst many other things, that the walls get thicker and stop cracking, sole depth improves and heels will expand. All of this is due to increased circulation and the ability of the hoof to expand with movement.

It's always best to pull the shoes when the ground is still soft. Tender soles can get bruised if the ground is still hard or frozen.

With riders enjoying winter riding, this is the time that they need and should be purchasing protective hoof boots such as the Old Mac's G2, the Easyboot Transition and Easyboot Trails, for their horses. Of course, they need Quick Studs for better traction. Check out this month's US Retail Dealer special.

EasyCare hopes you and your customers have some great rides this winter.

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.