Dealers: What Hoof Boot Style for Your Customer?

During a recent training session with an EasyCare Dealer, I found out that she had some customers that weren't keen on the Easyboot Trail. I asked what kind of riding they did and she proceeded to tell me that they ride to the hunt.

In all of our EasyCare literature, it specifically says that the Easyboot Trail is designed for the casual rider, someone that rides less than 25 miles per week.

That very same day, I had a conversation with Tami Rougeau of Three R’s Ranch (May 2014 Dealer of the Month) and she said, “I guess it’s in the rider’s perspective.” Tami brings up a very good point. To Tami, a very experienced endurance rider, riding 25 miles is a casual ride. It’s just a jaunt.

Tami and her horse (in Easyboot Glue-Ons) crossing Cougar Rock on the infamous Tevis 100-mile ride.

To someone like me, a Sunday afternoon, mosey on down the trail kinda person, 25 miles in one ride is a lot.

When selecting boots with your customer, it’s very important to ask questions and keep asking to determine which boot style is going to the best for their horse and their riding discipline. Do you know what style hoof boot to put on what horse for what riding discipline?

Dealer training sessions are administered by phone and usually take no longer than about 20 minutes. Please call 800-447-8836 ext 2226 if you would like to schedule an appointment.

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

EasyCare Training for Your Salespeople

It seems that every time I talk to a tack or feed store owner/manager who is trying to talk themselves out of training, they come around to this line of thinking: “Is sales training a good investment?”

They may be thinking that they have carried EasyCare products for a long time and there’s nothing new to learn. Have you seen our new 20-Page Brochure? Look at the new EasyShoes!

Or, they may be afraid of spending the time and money to train employees who might leave a few months later. The latter may seem like a valid concern; however, that way of thinking is a bit flawed and overlooks a more important question: “What if you don’t train them and they stay?”

Whether they’re with you for a month or 10 years, your salespeople are the face of your business. They interact with your customers every day. Every customer who walks into your store will leave with the impressions your employees give them. And, they’ll share those impressions with everyone they know. If the salesperson doesn't know the answer, guess what?  Ever hear of Facebook?

EasyCare sales training is, and must be viewed as, an investment in the long-term prosperity of your business.

So, let’s say that you are paying your salespeople $10 an hour.  You’ll be into the training for about $5. With a modest twenty percent increase in sales after training, a salesperson who used to make ten sales a week will now be making twelve. At $80 to $100 per sale, that’s . . . well, you can do the math.

EasyCare offers training that is done by phone, at your convenience, and takes about 30 minutes of your salespeople’s time. And, we can break the training out into two sections if 30 minutes is too long a time. I certainly don’t want to be on the phone with your salespeople if there are customers in the store!

Training is now mandatory for new EasyCare Dealers and we have seen, first hand, how it increases their sales right from the start. When we are done with training, we have been thanked many times and even in future conversations, salespeople will refer to their training. No one has ever regretted that 30 minute investment.

You get this, right? Then call us to set your appointment for training!

1.800.447-8836 extension 2226 – Call now!

 

 

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

Have (Easy)boots, Will Travel

Do you travel with your horses?

Are you a barrel racer?

Do you participate in mounted shooting or horse shows?

 

Do you participate in two/three day events where your horse is standing on hard surfaces waiting for your event?

The Easyboot Trail is the "easy" solution for your horse when standing in concrete stalls or on hard ground for multi-day events. Give your horse cushion on extreme surfaces. The Easyboot Trail provides serious traction and grip when trailering.

And the Trail is the easiest boot in the world to put on and take off, requiring no hand strength. No more heavy, clunky boots when you use the Easyboot Trail! And take a look at the great low price compared to other boots.

For other boot options, please look at the Easyboot Rx, the new Transition or the Old Mac's G2.


Ask your local EasyCare Dealer . . . It's just that easy!

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

Help Us Help You...

EasyCare Domestic Retail Dealers - Get creative and save some money! 

Send an image of your Easyboot Trail display and save money on all Trail boots ordered through April 30th.

The Easyboot Trail is the easiest boot in the world to put on and take off, requiring no hand strength. Even with aggressive traction, it is sleek, lightweight and stays on great through any terrain giving the horse 100% protection at any speed. The Trail also doubles as a therapy boot as well as a riding boot. The Trail was developed specifically for the casual rider, someone that rides less than twenty-five miles per week.

The Easyboot Trail is the “easy” solution for horses when standing in concrete stalls or on hard ground for multi-day events. The Trail gives the horse cushion and traction on extreme surfaces. An aggressive tread pattern provides serious traction and grip when trailering horses.

BBR Finals

For promotion details call me at 800.447.8836 extension 2226 or email your display image to dreiter@easycareinc.com.

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

This Is An EasyCare Dealer Test - This Is Only Test

Test your EasyCare product knowledge:

  1. Which hoof boot style has been EasyCare’s best-selling boot for the last four years?
  2. Which Easyboot style was derived from the Glove and the Trail and is one of the top four best selling boots?
  3. Which Easyboot style was re-designed to reflect a new sole, new gaiter and new cable and buckle system? (Also one of the top four best selling boots.)
  4. Which Easyboot style was designed specifically for the casual rider and is one of the top four best sellers?
  5. Which Easyboot style doubles as a therapy boot as well as a light riding boot? It’s also a therapy turn-out boot. (I’ll give you a hint – it was just released.)
  6. Which two Easyboot styles have no mileage designation?
  7. Name 3 Easyboot styles that were designed for casual riding, less than 25 miles per week or about an hour of riding per day?
  8. Which two Easyboot styles must be measured for in millimeters and offer wide sizes?
  9. What is a Fit Kit?
  10. Name 8 facts about the new EasyShoes.

Bonus question: What is the “Boot On The Counter" campaign?

If you don’t know the answer to any of these questions, please call me at (800) 447-8836 extension 2226 to set an appointment for training. Training can be done by phone, takes about 30 minutes of your time and can be done at your convenience for you and your staff.

 

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

Is Your Tack Shop Different?

Be First and Be Prepared to be Different:  In the equine industry, those EasyCare Dealers who are always first with the newest and most advanced hoof protective technologies always make an impact and the best impression on their customers. This was particularly interesting to me during the release of our new EasyShoes.

I had dealers calling, leaving messages and calling back before I could get back to them to pre-order the new EasyShoes. However, I also had dealers that wanted to sit back and “wait to see” what happens. They, obviously, will have a lot less impact on their customers and could possibly lose sales for lack of stock.

But you’re only going to make something of that great first impression if you’re smart enough to understand the needs of your customers. To do this you need to do your research. EasyCare provides literature and videos to educate you and your staff.  But, you also have to have a clear understanding of your own differentiators and the impact they can have on your customers. Even if your store is in a highly competitive area, there is always something that should differentiate your tack shop from others.

How can you differentiate yourself from the other tack shops, feed stores or on-line ordering? Yes, price is important, but it certainly isn’t the only thing that will sway a customer to purchase. What else have you got to offer? How can you really help your customer? Are you offering the newest, most advanced products in hoof protection? Can you show them good, reliable customer service?  Can you offer hoof boot fittings? Can you offer minor hoof boot repair? Can you offer EasyShoe or Glue-On clinics?  Your added value is starting to emerge and this can differentiate your tack shop from your competitor.

Get to know your competition: To help refine your differentiators, it’s useful to know what your competitor’s differentiators are, too. Not only the other store in the next town over, but the on-line shopping sites as well. Get to know their strengths and weaknesses. The latter is important because you can define your differentiators accordingly and step up your game in these areas. I have dealers that are in the same vicinity that actually work together for the good of the customer. One dealer will only sell hoof boots, while the other specializes in E-Z Ride Stirrups, Stowaway Packs and HiTies.

Have integrity: No one trusts a business that bad-mouths the competition. Stay true to your business values. Selling is a tough business, but a business owner with integrity is a huge differentiator and that goes a long way in creating a good customer service experience.

Find out which differentiators matter to your customers: Your customers play an important role in helping you further refine your differentiators and focus on the ones that matter to them. Step outside your business and listen to your customers’ needs and fine-tune your marketing messages. Focus on differentiators that really matter to your customers.

Roll your differentiators into your marketing message:  To help ensure your differentiators are well-defined and ingrained across your entire sales and marketing operation (including your staff), it’s important to develop a messaging platform and stick to it.

Most of all, make this about the Customer: A good sales person has the skill to let the customer do most of the talking. Have your sales people follow the 80/20 rule (80 percent listening, 20 percent talking). Instead of rushing through their pitch telling the customer which hoof boot is their (personal) favorite and trying to convince the customer accordingly, train your sales people to let your customer talk. They need to listen and understand the customer’s needs and identify which hoof boot style can address that customer’s needs and then outline the features and benefits. A very good salesperson will go the next step and look for needs that the customer hasn’t even raised. The more you can get the customer to think about needs they hadn’t previously recognized, the more likely you are to earn their trust and loyalty to your store. This will differentiate your staff of experienced sales people from the kids that are working at the other feed store in the next town or an on-line order.

EasyCare offers training for you and your staff, at your convenience. Training is done by phone and usually takes about 30 minutes of your time. Please call for an appointment.

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

 

Good Customer Service Will Build Your Business

EasyCare’s 30-Day Money Back Guarantee: EasyCare, Inc. 30 day money back guarantee policy allows customers to receive their money back if they are not fully satisfied with any EasyCare, Inc. product. The new improved guarantee is one of the strongest in the industry, making EasyCare hoof boot products risk-free for new customers to try. (Please see our website for complete details.)

Our goal is to gain consumer confidence by making our products completely risk free," explained Garrett Ford, President and CEO for EasyCare. "Our products have been proven on thousands of different horses and over every type of terrain. We believe we are the best at what we do based on our years of experience, knowledge and customer results. EasyCare has always been committed to providing the best service in our industry. We know that once you try our products you will continue using them.”

Here’s what Paige Kochan had to say:

I recently purchased two Easyboot Glove Back Country Boots. I started the process a couple months ago by ordering the Fit Kit, which is a great service that EasyCare provides. The Fit Kit allowed me to try three different sized boots on my horse to accurately determine which one fit best. It turned out that my horse was a difficult fit and none of them were a good fit. I needed help from EasyCare's staff to figure out what to do next. I emailed photos and talked on the phone a couple times with Dee and she helped me to figure out what boot would work best. We finally found the perfect boots for my horse. EasyCare was great about their 30-Day Money Back Guarantee since I had to return a couple of boots that didn’t fit. EasyCare’s Customer Service made me feel confident in their company.

Dealers, if you have a customer that needs to return hoof boots under the 30-Day Money Back Guarantee, call me for an RMA number and EasyCare will issue store credit to you for the returned boots.

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

 

Comfort Pad Craziness - A Dealer's Dilemma

It has been brought to my attention by some EasyCare dealers that there is some confusion as to which Comfort Pads need to be stocked.

Let me break the Comfort Pads down and, hopefully, this will help you with filling your shelves:

  • 1) There are only two sizes that you can choose from in Comfort Pads: Small or Large. These sizes correspond to boot sizes. For sizes Pony through size 2, order Small. All other sizes, order size Large. When in doubt, order size Large because your customer can always cut them down.
  • 2) We offer 6mm (1/4 inch) or 12mm (1/2 inch) Comfort Pads. For the Easyboot Glove and Glove Back Country, you can only use 6mm Comfort Pads because Comfort Pads do affect the fit of the boot. All other boots accept 12mm Comfort Pads.
  • 3) You have a choice of three densities: Firm (Red), Medium (Black) and Soft (Green). We find that the Medium Density Comfort Pads are the best sellers.

Of course there is always an exception. For the Old Mac G2 and the Easyboot Trail boots, use the Old Mac Comfort Pads. Because these boots are generously sized, your customer can easily use the 12mm Comfort Pads. Sizes 0 through 6 will need a size small Old Mac Comfort Pad. All other sizes require a Large. Medium density Old Mac Comfort Pads are the most popular.

I have developed a chart to help with our Item Codes for Comfort Pads when placing your order. Please email me at dreiter@easycareinc.com for the chart. If you are not carrying Comfort Pads in your store, you should. Comfort Pads are a necessity for most horses and a great after sale item.

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

 

December 2013: Midwest Trail Ride Outpost

We are very pleased to announce that Midwest Trail Ride is our EasyCare Dealer of the Month for December.

Midwest Trail Ride is located at 1264 Hunter’s Creek Road in Norman, Indiana, and their campground is located in the Hoosier National Forest in beautiful southern Indiana with access to over 100 miles of well marked trails. These trails will take you through some of the most beautiful scenery that Indiana has to offer. They have 108 electric and water campsites, 13 cabins and 385 horse stalls and are open everyday from April through November for open camping and/or organized rides. 

Midwest Trail Outpost Store specializes in “trail rider’s” gear and many unique things you don’t find at other tack stores. Kim, the owner, is a trail rider and is constantly looking for quality products to share with customers and friends. 

Midwest Trail Ride Outpost is a trail rider's headquarters. They stock English & Western trail saddles, gaited horse saddles, Western & English bridles & halter bridles. They also stock outback dusters, winter liners & hats, art work, jewelry and hard to find, unique gifts for the equestrian. And, of course, they stock many styles of EasyCare Hoof Boots.

Midwest Trail Ride Outpost has carried Easyboot styles since 2007. They carry the Easyboot Glove, Trail, and Back Country. Kim says that their best selling boot is the Easyboot Trail, but her personal favorites are the Glove and the Trail.

Kim's horse wearing Easyboot Gloves.

Kim says that they custom fit hoof boots to the horse and educate riders about them. She told us that they don’t really advertise for hoof boots, folks just come there to ride and realize that they need hoof boots for their horses. Kim and her staff offer to fit the boots for each customer.

Kim states, “When we decided to carry the hoof boots, I went shoe-less and used only boots on my own horses for a couple of summers to check out the pros and cons of boots…so I could honestly tell customers my opinions. We are successful because we let the customers try the boots on and we make sure the boots are a good fit before they leave with them. I decided when we went into this business that I wasn’t carrying things in my store that I don’t like or believe in."

Kim has ridden horses for over 30 years, trail riding, showing and some endurance. She has a degree in Equine Science at St. Mary of the Woods College and a business degree from Oakland City University.  Kim owns seven horses, some of which have been booted for about four years. Kim feels that more people are using boots as an option then ever before. She says that folks are really exploring this option, once they are educated. 

Lisa and Kim in front of the EasyCare display.

Midwest Trail Ride Outpost also has a farrier that works with them. Matt is educated in farrier science and goes to school for continuing education every year. Matt helps to educate customers and, if their horse can’t be reset because of a damaged or unhealthy hoof wall, he will suggest hoof boots to the customer so they can continue to trail ride and enjoy their horse while the hoof wall is heeling…some folks don’t go back to shoes. 

Midwest Trail Ride was also featured on "Best of America" trail riding:

Visit Midwest Trail Ride Outpost at their store, on their website or "Like" them on their Faceboot Page.

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.

 

EasyCare Welcomes Two New Dealers

EasyCare is very pleased to announce that we have added two new dealers during the month of November.

Prancing Pony Horse Tack located at 2 Cherry Lane in Durham, Connecticut, carries all essential gear, clothing and care products for you and your horse. They carry a variety of gifts and horse-related collectibles. They will complete their EasyCare Training Course to help you better with proper fitting and use of EasyCare hoof boots as well as other EasyCare products. Stop into the store and shop, browse their website at www.prancingpony.net or call Lisa or Laura at 860.349.1263.

Just Horsin Round, located at 8409 Hwy 441 South in Sylva, North Carolina has been in business for over five years and offers a complete line of new and used tack as well as gifts, collectibles, clothing and home decor. Caron just became an EasyCare dealer and is in the process of scheduling her training to better serve your hoof boot needs. She will also carry EZ-Ride Stirrups. Please visit Caron at her store, call her at 828.631.5400 and "like" Just Horsin Round on Facebook.

Please join me in welcoming these new EasyCare Dealers!

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.