Alternative hoof care is hot: it’s growth over the past couple of years has been unbelievable! EasyCare has been pushing the envelope of this movement for a few decades, so the growth does not really surprise us. As the world leader in alternative hoof care we feel it is our responsibility to provide the most advanced and field tested hoof boots available. This movement is not a fad, it is a fundamental change in the way horse owners are choosing to take care of their horses.
In any in fast growing market a retailer must do a few things or they may be left holding antique inventory.
- Always Turn Your inventory. First in first out! EasyCare often updates products, we do this not to cause confusion, but because we listen to our customers and improving existing products is what successful companies do. As long as you are selling items as they arrive and stock your shelves from the back you will never have an issue of mixing old and new SKU’s.
- Optimize Inventory. Get rid of what you don’t sell and order what moves. Sounds simple, but to effectively optimize your inventory you must keep your finger on the pulse of the market. Don’t just look as last year’s number and start ordering. Educate yourself, take some time to see where the market is going and what end-users are asking for. Need help on this one? Contact EasyCare at 800-447-8836 and we are happy to give you some stock advice.
- Focus on Banner Products. Once you know what to stock and in the proper sizes, it gets pretty easy… Bring those items in, always have one to show and one to go. End-users usually need our boots for a reason and often they cannot wait. If you don’t have it they will probably find elsewhere.
- Use EasyCare Resources. EasyCare does everything we can to keep our Retailers up to date. Make sure you are using the following resources: our website, Facebook page, Dealer Locator, Blog, Dealer Training and the Media page for all of the latest images and logos.
If you can focus on these four things, you will sell EasyCare boots. The demand is there and the end-users are looking for retailers who are knowledgeable, have the items in stock and most importantly provide great service. As the weather gets warmer and the riding season picks up, make sure you are not just providing our products but selling them.
Director of Sales
As the director of sales, I am responsible for identifying new dealer opportunities and building on existing relationships to foster ideas and create additional growth.