50 years in business!

Thank you horses, horse owners, hoof care professionals, and veterinarians. Thank you for believing in our products and helping us to reach this milestone in 2020. Because of you, EasyCare has now been manufacturing and selling hoof protection products for 50 years.

According to a study posted on Fundera.com that was recently updated on November 20, 2019, “20% of small businesses fail in their first year, 30% of small businesses fail in their second year, and 50% of small businesses fail after five years in business. Finally, 70% of small business owners fail in their 10th year in business.”

50 years is a major milestone for any business. It’s especially notable for a company starting a new category in a traditional market segment to reach this milestone. Hoof boots and urethene hoof protection products were not the norm in 1970.

Before EasyCare came along, there was not a commercially available hoof boot. This hoof protection category has come a long way in the last 50 years. We are very proud to defy the odds and be the first company to bring alternative hoof protection products to the market.

In celebration of 50 years in business, and to say thank you to all who have helped us reach this golden anniversary, EasyCare is going to release a new, exciting deal every month in 2020. We are planning free product giveaways, incredible dealer promotions, crazy BOGO specials, and more. We plan to have fun with this celebration, and we hope you will, too!

Please let us know if you have any ideas or suggestions for promotions or specials that you would like to see in 2020.


  1. Congratulations!! That is something to be proud of, and just think how many riders you have helped over the years!

  2. Congratulations to all of the EC family. You have supported endurance riding from the beginning and continue to sponsor rides and encourage riders. The Big Horn 100 Mile Ride, Inc. will celebrate 50 years in 2020, too. It will be a good year. Cindy

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