2011 was highlighted by the release of the Easyboot Trail and its success has been amazing. This entry-level boot has opened a door for first-time boot users. The Trail is forgiving, easy to put on and take off, and stays put on varied terrain. Combine this with a base price point and we have a home run! Our dealer network has been instrumental in the success of the Trail, we are lucky to partner with the best dealer/distributors in the world. A lot of what is seen in the Trail is due to feedback from dealers and end users. You spoke. We listened.
2012 will bring a full warehouse and some exciting changes. Keep your eyes open for your 2012 Dealer Packets and be sure to check Easyboot's Facebook page on a regular basis for some of these exciting changes and additions. Alternative hoof care is a growth market; awareness and education are at an all time high. 2012 is going to be yet another amazing year for the barefoot horse and EasyCare. Make sure you are a part of it.
Director of Sales
As the director of sales, I am responsible for identifying new dealer opportunities and building on existing relationships to foster ideas and create additional growth.