EasyCare is in the final week of 2011 before closing for the holidays. We are lucky enough to get a couple of weeks off to spend time with our families. One of the greatest benefits of working at EasyCare is the importance of family. Our team works hard, and as the year winds down it is so nice to get to spend some quality time with our families and return in the new year refreshed and ready to build on yet another year of hoof boot momentum.
2011 was highlighted by the release of the Easyboot Trail and its success has been amazing. This entry-level boot has opened a door for first-time boot users. The Trail is forgiving, easy to put on and take off, and stays put on varied terrain. Combine this with a base price point and we have a home run! Our dealer network has been instrumental in the success of the Trail, we are lucky to partner with the best dealer/distributors in the world. A lot of what is seen in the Trail is due to feedback from dealers and end users. You spoke. We listened.
2012 will bring a full warehouse and some exciting changes. Keep your eyes open for your 2012 Dealer Packets and be sure to check Easyboot’s Facebook page on a regular basis for some of these exciting changes and additions. Alternative hoof care is a growth market; awareness and education are at an all time high. 2012 is going to be yet another amazing year for the barefoot horse and EasyCare. Make sure you are a part of it.
Director of Sales
As the director of sales, I am responsible for identifying new dealer opportunities and building on existing relationships to foster ideas and create additional growth.