It's official: EasyCare Inc. has launched a new contest to promote the use of Easyboots at the 2010 edition of the Western States Trail Ride, otherwise known as the 54th edition of the Tevis Cup.
Many endurance riders can only dream of earning their own Tevis buckle; others may wish to add another buckle to their collection. This contest will afford any rider the opportunity to make those dreams come true.
This unique program will pay the way for riders who compete in the event on July 24, 2010. Riders must simply complete the entire Western States Trail Ride wearing four EasyCare boots and EasyCare will reimburse the ride entry costs. Although Easyboot Glue-Ons are recommended, the contest is valid with all EasyCare boots.
Duncan McLaughlin and GE Lady Crossing Cougar Rock in Easyboot Glue-Ons on August 1, 2009. Photo by Hughes Photography.
In order to qualify for the contest, riders are required to complete two AERC sanctioned 50-mile events or one AERC sanctioned 100-mile event in any four EasyCare boots during the 2010 ride season before the July 24, 2010 Tevis ride date.
Once competing riders cross the finish line at the Auburn Fairgrounds on July 24 or 25, 2010 and the celebrations have concluded, EasyCare will reimburse riders their entry fees.
The stakes are definitely in the favor of riders in Easyboots: the completion rate of horses in Easyboot Glue-On boots at the 2009 Tevis was an impressive 70% compared to the 50% average overall completion rate of all horses entered in the competition.
The annual Tevis Cup is among the most coveted 100 mile endurance races in the world. Started in 1955, the ride starts on the outskirts of North Lake Tahoe near the town of Truckee, California and ends 100 miles later in the Fairgrounds at Auburn, California. The course boasts a staggering elevation loss of 23,000 feet and elevation gain of 19,000 feet between the starting line and the welcome lights at Auburn.
Wendell Robie, an Auburn businessman who was dedicated to riding the trails in the Sierra high country, organized the first ride. At the time, few people believed that a horse and rider team could traverse the unforgiving trail of Lake Tahoe to Auburn in a single day.
Each rider who completes the course with a horse deemed ‘fit to continue’ is awarded the infamous silver Tevis belt buckle.
Riders can sign up today to enroll in the contest:
1. Go to the EasyCare Tevis Contest Page under the Cool Stuff tab.
2. Click on Tevis Contest Entry Form.
3. Fill out the online form.
4. Attend rides and follow the contest rules!
Director of Marketing
I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your equine partner.