Established in 1997, The Cheshire Horse is a family-run business located in Swanzey, New Hampshire. They offer a 23,000 square foot retail store, set on five acres, made up of a 13,000 square foot showroom and office space, as well as a 10,000 square foot warehouse space incorporating a drive-through for the convenience of their customers. The store also contains a lounge area with a large-screen TV, couches, coffee and snacks.
In 2003, former employee Kristin Young partnered with the Hamshaw family to open Cheshire Horse in Saratoga, New York. This New York store offers the same inventory and service as the New Hampshire store, on a smaller scale and close to area attractions such at the Saratoga Racetrack, the oldest organized sporting venue of any kind in the United States, and Skidmore College, boasting one of the nation’s top intercollegiate riding programs.
Cheshire Horse offers the best and largest selection possible backed up by knowledgeable staff and exceptional customer service. Their retail locations stock everything needed to equip you, your horse and your barn. They also offer a wide range of products on their website. Their expansive inventory and continued focus on personalized customer service and convenience brings people from throughout the Northeast to see all that they have to offer.
The Cheshire Horse has been carrying EasyCare Products since they first opened their doors in 1997. While the Easyboot Glove is their best seller, they feel that the Easyboot Trail has shown strong sales as well, believing that the Trail could be their best seller yet. They feel that the Easyboot Trail is very user-friendly and versatile for their customers.
The Cheshire Horse has found that their successful marketing strategies have recently gone more toward social media, such as Facebook, Twitter and Instagram, where they’ve had very good results. However, their favorite event of the year is their Fall Anniversary Sale. The event includes a large vendor tent, which allows their customers to talk directly with manufacturers and sales reps and ask specific questions about products. They also offer great prizes, door busters and samples.
When talking to Elizabeth, she said that they are a “super center” for the equestrian. They offer a fully stocked inventory that includes all the items a horse customer would need for themselves and their horse. And, in the last few years, they have expanded to include a large pet section, as almost every horse owner has another pet.
Elizabeth has a strong background in dressage, but also enjoys basic trail riding as do many of The Cheshire Horse’s customers. She owns a retired Warmblood and a pony, both are barefoot. She feels that the hoof boot industry has changed a lot since she became involved. “I remember when the Easyboot was pretty much the only option available to customers. So much research and product development has been done, which is truly a benefit to horses and riders.”
Elizabeth believes that horse owners are really starting to recognize and understand the benefits of having a barefoot horse. “From hoof health reasons to financial savings, more and more customers are going in the direction of barefoot horses.” And hoof boots!
Her most memorable event? “Thinking way back on a personal story, I can remember finding my horse missing a shoe on the day of a show. Thanks to an Easyboot, we were still able to go and compete!”
Visit The Cheshire Horse in Swanzey, New Hampshire; Saratoga, New York or on their website.