Sometimes things just fall into place. Most of the time, though it may seem like a lucky coincidence, it’s the result of determination, hard work, and an unwavering belief in what you’re doing.
The success of the latest EasyCare hoof boot designs can be thought of this way. Things seem to be falling into place left and right for the Easyboot Glove and Easyboot Glue-On in particular. From the amazing real world success they’re seen in endurance riding, to the worldwide acceptance that they’ve gained, it’s clear that we’re onto something big in hoof protection and natural hoof care.
At first glance, this may seem like a run of good luck for EasyCare hoof boots. While we do feel quite fortunate to be experiencing the amazing success we’re seeing lately, we’re also keenly aware that it’s no coincidence. We’ve been working hard for years, decades even, to refine and perfect the hoof boot design.
We’ve patiently but firmly spread the word that metal horse shoes, while currently very popular, are based on ancient technology that has changed very little over thousands of years, and that hoof boots are the way of the future.
Now we’re coming full circle: just this month we published an advertisement in a magazine that is mainly focused on metal horse shoeing, The American Farrier’s Journal. As luck would have it, our ad was placed directly next to an ad for metal horse shoes, and we can’t help but smile at the "coincidence".
As the graphic designer and photographer, I am responsible for the design and implementation of all of the EasyCare visual marketing materials including website, blogs, catalogs, brochures and packaging for our products.