EquineAffaire serves horse people and the horse industry nationwide with annual events in Massachusetts, Ohio and California. Each exposition offers great opportunities to learn, shop and network. I was lucky enough to go to Equine Affaire in West Springfield, Massachusetts last week, along with Kevin Myers, our Marketing Director.

And it was one-stop shopping at Equine Affaire’s huge trade show. There were over 400 retailers, manufacturers, service providers and organizations filling five exhibit halls. Many of our dealers were there with EasyCare hoof boots and hoof boot accessories, including the new removable studs.

We had lots and lots of customers that came into the booth to tell us which boot they had and to give us their stories.  It was great – we love to hear the stories. Because there was so much going on, we also had customers running by the booth, giving us the “thumbs up” and yelling, “We love your boots!”  These folks had the Easyboot Epic for their horses.


Of course, we also had people that didn’t know too much about our boots and it was a great eduction for them. Either their trimmer or their veterinarian had told them that they had to get Easyboots (and they were very specific) and those people were on a mission.


I found out two things at Equine Affaire Massachusetts. One – that no matter where I go – East, West, North or South – no matter which horse owner that I talk to – everyone is concerned about doing the right thing for their horse. Everyone has an opinion, however, it’s up to you to make the right choices for your horse. You do that by gathering as much education as possible. And it’s up to us at EasyCare to help you by providing information. That’s why we are at the show.

The second thing I found out? It’s cold in Massachusetts!

Dee Hoime


Customer Service

When you call EasyCare, I’m one of the folks that will answer. I’m also one of the cowgirls in the group. (Heck no, I don’t show, I Rodeo!) When it comes to life’s adventures – never pull back on the reins, and remember: the world is best-viewed through the ears of a horse!