When you pull up to the McDonald’s window, you expect to hear, “Do you want fries with that?” This is how McDonald’s sells millions of fries every year. And people like fries – they are yummy, so it’s a win/win situation.
Every penny counts these days and businesses are asking their front-line workers to step up efforts to encourage customers to take an extra or two that will benefit the customer and add to the sale.
Employees at Old Navy are now trained to put together and sell customers on an entire outfit, not just a top or jeans. The goal here is to have more direct contact with the customer while they shop, to help the customer, and to improve the bottom line.
If your employees are putting the needs of the customer first and being sensitive to what the customer really needs, it will help that customer and help your bottom line. Once again, a win/win situation. Caution: A customer can sense when someone is trying to “up-sell” them versus when the sales staff is truly concerned with what is best for them. Always have the customer’s best interest at heart.
Let’s look at EasyCare products. If you are selling Easyboot Gloves, your staff should be suggesting the customer also get Power Straps for challenging riding. The Power Straps give the Glove a snugger fit and thus, will help the boot to stay more secure. If your customer indicates that they are purchasing boots to make their horse more comfortable, your staff will want to suggest Comfort Pads.
If the customer is buying a saddle, your staff should be talking to your customer about installing EZ-Ride Stirrups that will provide comfort for their knees, back and help prevent overall fatigue.
Your staff should also be talking about Stowaway Packs. The EasyCare Stowaway is the most advanced innovation in the “no-bounce” saddle pack design. These packs work for every riding style, and once again, will be of benefit to your customer.
What else can you think of that will improve your customer’s purchase as well as your bottom line?
Retail Account Rep
I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.