Let me start by saying this is not a stance, belief or even a personal opinion by me as the author of this blog or EasyCare as company, but rather a simple question asked by my father about natural horsemanship.
Last night my father called, he was very excited to talk with me about work and how everything was going at EasyCare. Considering my father’s background (sales/marketing), this is not an unusual conversations for us to have. However, what was different last night is my dad did not want to talk about sales, marketing, inventory or distribution. He wanted to talk about Buck. He asked "How can this man (Buck Brannaman) not be advocating barefoot horses and hoof boots?" He had just seen the documentary and while he was moved by the story this was one thing he could not get his head around. He was having trouble coming to grips with how a man with an amazing passion for horses, people and natural horse care could still be a proponent of traditional iron shoes.
Keep in mind my father is not a horse person; although he was raised on a farm, his exposure to horses was very limited. Now that I work at EasyCare, his interest in horses and what we as a company do is much greater. My dad and I talked at length about barefoot horses, hoof boots and barriers to awareness and acceptance of this relatively new movement. I did my best to explain that tradition is often a huge hurdle to overcome and acceptance of an alternative solution to an old practice takes time, patience and the ability to educate.
So, my question to you is the same question my father had for me last night. Let me know what you think.
Director of Sales
As the director of sales, I am responsible for identifying new dealer opportunities and building on existing relationships to foster ideas and create additional growth.