I just returned from the Bradley Caldwell show in Atlantic City. Over the past few years I have been noticing an exciting trend. More and more dealers are not only familiar with our products but the aware of the importance of capturing the need to carry an assortment of natural hoof care products. Every year at the show, I see the usual suspects, but I also see new dealers making their first EasyCare orders. The trend is so exciting, as the natural hoof care movement gains steam, these dealers are having customer come into their stores asking for EasyCare hoof boots. It is totally amazing and a testament to the growth of the barefoot movement that the end users are requesting our products be picked up by their favorite retail locations.
If you have not yet explored the entire EasyCare line, check out what you are missing. Don’t wait for your top customer to come in and ask for a product you don’t have in stock.
Director of Sales
As the director of sales, I am responsible for identifying new dealer opportunities and building on existing relationships to foster ideas and create additional growth.