EasyCare Introduces Free Shipping!

Submitted by Sam Glaser, EasyCare's Chief Executive Officer

When I traveled to Zappos headquarters with Garrett Ford this past spring, we knew we were opening up the possibility of making big changes at EasyCare. When I started with EasyCare in the spring of 2017, I instantly appreciated this team's commitment to customer education. Now we were out to discover what excellence meant beyond just education - we want the customer experience to be exceptional from the moment you call, email or visit our website, to the time you use product on our ultimate customer - your horses. 

One interesting perspective we gained from Zappos is that they treat shipping expenses as the price of good customer service. Amazon, who owns Zappos, does the same thing. We decided that this was an outlook on customer relationships worth adopting, and so beginning in 2018, all US orders over $49 will receive free standard shipping. We hope that this change goes a long way to help create a great buying experience. EasyCare also has many customers in countries outside the US and we continue to work with our carriers on solutions for you. 

EasyCare Product Specialist, Kelsey, applies the Easyboot Glue-On with Garrett Ford.

You can see our new pricing and shipping options at our website. In addition to these shipping changes, we have made many changes behind the scenes so that we can continue to provide you the most innovative products (like the Easyboot Glove Soft, Easyboot Stratus, and EasyShoe Flex hitting the market this spring), backed by industry-leading customer education and service. For instance, we spent time in 2017 working on our corporate mission, vision and core values. The goal was to re-create all of our roles so that they added value to the customer experience. Ultimately, we come to work each day because you trust our products to benefit your horse. Our focus on the customer experience helped us decide to move forward with the free shipping model and will continue to help us shape how we interact with you all. As EasyCare enters its 48th year as the leader in hoof boot technology, we are thankful for all of you who have helped shape this industry and we look forward to many more years of providing great products to great people! I'll leave you with our new mission, vision and core values - along with a couple of photos of our team.

Our mission, vision and values guide our actions and, taken together with our actions, reveal who we are. 

Mission

The mission of our team is to improve the well-being of horses by providing the equestrian community with superior service, education and innovative equine products.

Vision

Our vision is to lead the way – through relationships and innovative behavior – to an equine industry revolution in hoof care practice.

Values

Relationships are the lifeblood of our business.

We approach each interaction with empathy and respect.

We act as a corporate family that takes ownership of our life together.

Education for our customers and selves empowers our community.

We build our culture of integrity through honesty, doing what we say, and consistency in our actions.

Having the courage to be innovative moves the needle in our personal and professional lives.

Life is short – have fun! We cultivate an intense culture, but fight against a tense culture.

Getting to Know Me...Three Months Later...

Hi, I’m Regan Roman, the newest member of the EasyCare Inc. Product Specialist Team. I moved to Durango, Colorado from Washington, DC shortly before the ski season of 2016 with my husband, Cory.

Cory and I had a surprise wedding at the farm in Maryland where I grew up. On that farm I spent my summers in Pony Club, hours of trail riding on our ponies, weeks of trail-clearing for hunter paces, practicing dressage tests in the indoor, show jumping in the outdoor and cross country on those 200 acres of rolling rich grass. I was a lucky city girl that got be a barn rat for most of my childhood.

I have a degree in Communications from the University of Maryland. While in school, I fox hunted with Goshen Hounds Hunt. I catch rode for many seasons and for a few seasons I was fortunate enough to hunt my own horse and pony. I had an off the track Thoroughbred named Bucky for 13 years. Bucky taught me everything as a young pony clubber.

A few years ago, I was able to participate in something I never would have imagined doing when Bucky was a younger man. On April, 13th 2015, Bucky and I rode from the White House to Lincoln’s Cottage to honor 150 years since President Lincoln's last ride. This ride took us through the streets of Washington, DC with the United States Calvary, the DC mounted police and a few other fox hunters from Maryland. Bucky and I were on C-SPAN! I now look back at that day and wish I had an EasyCare product on Bucky. I remember how sore he was afterwards and I now know that iron shoes, pavement and 5 miles of walking were pretty hard on his old Thoroughbred body. 

Since moving to Durango I’ve gotten the chance to ride Western and learn to barrel race. I can’t wait to explore all the trails that this incredible part of the country has to offer. But I will always be an English rider at heart and I love when people tell me about the jumping and dressage they do in EasyCare Inc. products. 

Still Going

Submitted by David Landreville of Landreville Hoofcare.

Sera, the buckskin mare in the video below was going to be euthanized for chronic lameness before she had reached the age of two. We found out about her through a client and brought her to our place. She was wearing steel shoes and pads that had been on so long that all the nails were gone and the walls had grow over the shoes keeping them fixed in place. She has been a tough rehab case due to the extensive damage done to her feet by poor and neglectful shoeing while her feet were still growing. Although I've never be enable to restore her feet to a sustainable shape and function I've been able to help her make slight but steady progress in form and function over the past 10 years. I can typically rehab most horses with minimal time in boots and pads but this mare has been a lesson in exhausting all options. Since originally pulling her steel shoes and plastic pads I've tried many different protective applications including: hoof casts, boots with Comfort Pads, and EasyShoes.

I've even tried combinations of these products. While I have had success keeping her comfortable from time to time (she's even been ride-able through some periods), I never had any good long term results improving the form and function of her feet. The biggest challenge that I've had with her is that her coffin bones were so badly remodeled at such an early age that I haven't been able to figure out how to fully eliminate wall flare or get her to produce an adequate thickness of live sole. I read some of Dr. Bowker's research on bifurcation of the lamina and I feel that this is one of the reasons that she can't produce a wall that has enough integrity to hold up her muscular 1100 lb Quarter Horse frame. The solar corium needs to be non-load bearing to produce healthy, thick, live sole and with such little support from the wall she is set up for continual crushing of her solar coriums and further bone loss. Due to the extreme wall flare from the bifurcated lamina, her toes grow super fast and require weekly trims. This is one reason that EasyShoes haven't been the right solution in the past. Her feet simply out grow them in a weeks time. Another problem that she has may be hormonal. One vet mentioned to me that there may be a connection to mares with bad feet and hormone issues. Every summer, after several months of progress building sole thickness and reducing distortion, her feet would collapse after our rainy season. The combination of heat, humidity, and possibly hormone imbalances would undermine all the progress made in the months prior. This has been a constant cycle for 9 years.

I've kept up on her on weekly trims for 10 years. This has helped minimize further structural damage. I tried something new about a year ago. I started using the Easyboot Cloud almost like you would use a shoe. I leave them on her 24/7 with frequent brief periods out of them. She has thin hoof structures but they are mostly live tissue due to the style and frequency of my trimming. Her feet stay clean and dry in the boots and she has no trouble getting around in any gait she pleases. The thick wedge shaped pads make up for her atrophied digital cushions and this was the first year that she didn't lose concavity over the summer. I'm always looking for continual progress with horse's feet, no matter what the rate of progress. I've never been comfortable with just making a horse appear sound and I'm careful when it comes to using boots for rehabilitation. It needs to be done thoughtfully. If there's no structural integrity it's not true soundness. To me, form and function are interdependent. Hoof distortion is just a problem waiting to happen. I'm still hopeful that Sera can have sustainable sound bare feet sometime in her future. I don't believe in quick fixes or keeping horses around with a poor quality of life. In my opinion, we are all here to express ourselves, including horses.

This is Sera expressing herself in our track system with her herd mates.

Good Choice

In 2016, my friend bought an eight year old Wielkopolska gelding. I look after trimming this horse's hooves. The horse unfortunately had hoof issues and when my friend started jumping on him, everyone around advised putting shoes on. However my friend listened to my advice and the gelding is barefoot with the help of the Easyboot Glove.

Thanks EasyCare!

Name: Aleksandra Marczak
State: Massachusetts
Equine Discipline: Jumping
Favorite Boot: Easyboot Glove
 

Hoofjack Photo Contest

Submitted by: Jordan Junkermann, EasyCare Product Specialist.

As a horse lover and dog parent I work hard to document every moment of that animal's day. Whether it is a majestic mountain backdrop, a funny face, or a new activity I love capturing every moment. If there are others like me out there, then I have an opportunity for you! 

EasyCare is holding a photo contest November 21st through December 1st. The winner will receive a FREE Hoofjack!! There will also be a raffle for other EasyCare prizes based on the number of submissions.

We would love to see your horses, donkeys, and mules in our Easyboot products. That can include any of the following: Easyboot Performance products, Therapy products, Pleasure riding products, and EasyShoes.

By submitting a photo you are giving EasyCare permission to publish and use this photo. 

If you have more than one photo feel free to submit more than one entry. Photos must be the property of the person submitting.

Contestant pictures will be reviewed and announced Monday, December 4th. 

Please submit your picture - with photo credits, product name and animal name - along with your contact information (phone number and email) to marketing@easycareinc.com with the subject line "Hoofjack Photo Contest".

Thanks for being part of the EasyCare community and we look forward to seeing your submissions!

 

EasyShoe Flex is Trending

Curtis Burns, of Polyflex Horseshoes, and I have been working on a shoe for many months. Too many months to be candid. The project has taken longer than expected, cost more than anticipated and has made us both more bald. Frustrating, but if bringing a product to market was easy, everyone would do it.  

I did a recent Facebook post on my personal page about the EasyShoe Flex and the post was quickly shared over 1K in a very short time. The shoe and the features of the shoe appear to have some interest.  

A urethane and steel shoe that allows hoof mechanism. Roughly 3.8mm of displacement in the quarters just standing on a nut.  

Curtis and I set out to develop a nail on horse shoe that would provide many unique features. A shoe that would absorb concussion, be easily applied with nails and would allow the hoof to move and flex. Our goal was the following.

1.  Easy application with nails. The shoe can also be applied with adhesive, if needed.

Heart bar version.

2.  A steel or aluminum core that would allow farriers to set the nails and apply a solid clinch.

3.  We wanted a shoe that would move and flex with the hoof.  

 

Rigid, but flexible!

4.  A shoe that would absorb concussion and would outlast iron.  The wide web design is hard to wear out and we believe it will outwear iron.  

5.  We wanted a shoe with sturdy toe and quarter clips.

Sturdy toe and quarter clips. The spring steel is different to work with but the clips can be set nice and flush.

6.  We wanted a urethane shoe that would not cup and apply sole pressure with time.  

7.  A shoe with a heart bar and open heel option.

Open heel.

Heart bar.

We ended up with a bonus product we will call the EasyShoe Light. Same as the heart bar above but with no metal. This version will be priced very aggressively and will compete with the 100% urethane shoes on the market.  

EasyShoe Light.

After nearly two years, we are close to launching a product that we believe has have achieved our goals. A shoe that we view as a "Tweener". More rigid than a urethane shoe and more flexible than steel or aluminum. Another tool for farriers to make the horse happy. In the end the horse is the ultimate customer. If the horse is happy in the new shoe, we will know if the project was a success. 

Would love to hear your thoughts and comments.  

Garrett Ford

easycare-president-ceo-garrett-ford

President 

I have been President of EasyCare since 1993. My first area of focus for the company is in product development, and my goal is to design the perfect hoof boot for the barefoot horse.

 

Not All Composite Shoes Are Equal

One of the biggest advantages of composite shoes and glue is the wide variety of styles and application methods that are successfully used to help horses! However, if you talk to 100 Hoof Care Providers you'll get 99 different opinions about what you can and can't do with these materials.  

"You can't glue to the sole." I glue to the sole all the time.

"Dental impresson material doesn't stay in composite shoes." It does for me every day!  

And the best one....

"Glue-on shoes can only be used for a short period of time because the glue breaks down the hoof and wall." Tell that to the dozens of horses I have in glue-on shoes every month with no break for over 10 years! Their feet are perfectly healthy with no wall defects or problems.

But there are definitely nuances to these materials that can make or break your success! What is it that I'm doing specifically to lead to success? I believe that comes down to the quality and selection of materials being used in each situation, as well as the education, experience and skill of the person applying them.  

I have worked hard to develop my skills in using these materials over the last 13 years. I study every shoe and every glue and every nuance of application I can. There is no reason to believe that just because you trim or shoe horses, that using glue and composite shoes, wouldn't have as many nuances as variations in trim styles, or in metal shoe selection and application!  

Here is an example of someone who had good intentions to help this foundered horse, but their selection of materials and lack of experience in applying them led to problems for the horse.



The well-meaning farrier had applied a home made composite shoe that he glued on and the horse became lame. 

I was called in to see if I could come up with a different solution to the horse being sore footed. The idea of Glue-On composite shoes was excellent for this horse. By selecting the EasyShoe Performance, Acrylic Glue, Dental Impression Material and some hoof casting, this horse had a very different response.

This is right after shoeing with EasyShoes and hoof casting.

The hoof casting was beneficial in the beginning to stabilize this horse's hoof capsule. We removed the wings off the EasyShoe and used casting to add stability to the horse's foundered foot. After he was more comfortable and the inflammation had calmed down, we eliminated the casting and went with EasyShoe Performance applied with the attached wings.

After a short period of time, the horse was back to work in his EasyShoes.

This is just a quick example of how small details can make or break your success when using glue and composite materials! Maybe the difference for this horse was adding frog support, or the acrylic vs. urethane glue. My recommendation is like anything, the more you study and learn, the more tricks you have in your toolbox, the better prepared you are to help the horse! Not all Glue-on composite shoe applications are created equally. They are just a tool in the person's hands!  

www.DaisyHavenFarm.com

www.IntegrativeHoofSchool.com

Glue On Clinic at Canoga Farrier Supply, Canoga California

Submitted by Jon Smedley, Trim and Train

Hosted by Jon Smedley and Sarah Smedley of Trim and Train as well as Larkin Greene of Vettec

We don’t need to go to the farrier supply store because we get most of our supplies from EasyCare Inc. but I do like to go to look around and stay connected to the local shop. I’m like a kid in a candy store and my wife Sarah gets super anxious as the nice lady at Canoga Farrier Supply rings up the small stack of tools and toys that I just cannot leave without.

Last year, Julie, the store manager, suggested we have a glue-on clinic because a few of her regular customers where asking a lot of questions about EasyShoes. Those that had tried them were having a lot of failures. I figured it was just ‘small talk’ and she was not really serious. When she asked again a few months later, I realized she was serious.

Julie and, the shop owner, Bobby helped open the clinic to the public for FREE. Larkin Greene of Vettec is always offering to help at an event so I knew we’d have a great clinic. EasyCare was kind enough to send a box with some Glue-On shells and EasyShoe Performance N/Gs that fit our hoof buddies as well as some EasyShoe Bond for demonstrations and practice. Bobby and I estimated around 12 people would attend the clinic. 

Larkin’s display of Vettec products

Other manufactures got wind of our clinic and wanted to get involved. We had Epona, Sound Horse, and Renegade send products for us to play with and Hawthorne paid for breakfast and lunch.

On Saturday morning, 21st of October at 9am, the shop was packed. I counted 53 people at one stage, not including presenters. At introductions, we found that the crowd was made up of professional farriers with over 30 years experience that were there to expand their knowledge and skill base, as well as horse owners that just wanted to learn more about the glue on options.

Larkin led off with a great presentation about glue and a lot of information to keep you thinking. I wrapped things up with an overview of the processes that I have found to be helpful in keeping glue-on products on successfully! 

After the class room portion we adjourned to the parking lot for hands-on demonstration and practice. Sarah and I had a wonderful time answering more specific questions and spending some individual time outside with a great group.

My favorite question of the day, “How long have you been working for EasyCare?” which I was asked multiple times. (Jon is not an employee of EasyCare, but rather a valued dealer of EasyCare products since 2014).

Jon demonstrates how to heat fit a glove shell in the beautiful California sun.

Jon explaining the importance of using the Dremel 9931 bit and some techniques.

Trim and Train, based out of Ventura, California, are a husband and wife team that specialize in providing hoof care and protection for performance and leisure horses. The pair got their start in the barefoot community with PHCP and are enjoying facilitating training opportunities for other hoof care professionals.

What Easyboot Is Right For My Horse?

Submitted by Jordan Junkermann, EasyCare Product Specialist 

Some of you may be new to the booting world. I am only a year into this experience, so I'm still new to booting. There are many factors that lead us towards booting our horses. Some have always had barefoot horses, some are just removing iron shoes to begin the long journey to a healthy, happy foot, or maybe you are one of the all too common cases of laminitis, founder, navicular, or another hoof disease and are desperately looking for comfort and relief for your equine friend.

So here you are, searching the internet for a hoof boot company that will work for you. There seems to be an overwhelming amount of directions you could go. If you find yourself on our EasyCare website then you have tab after tab of options: Pleasure Riding, Performance, Therapy, or EasyShoes. How do you choose which boot is best for you? One option is to narrow down what you are wanting to use the boot for. That often helps point you in the right direction, but now you have to begin the trial and error process of getting a good fit. Luckily, you are not alone in this journey. We have a few different resources for you to gather as much information as you need to make the best decision, including each boot description, our blog site, videos on our YouTube page, the fitting assistant form, the EasyCare Fit Kit (Glove/Back Country and EasyShoe) or our highly educated Product Specialist Team. EasyCare’s mission is to improve the well-being of horses by providing the equestrian community with superior service, education, and innovative equine products.

As an employee with EasyCare and new to booting I have had the opportunity to try out a few of our boots. My mare, Pistol, is barefoot and only tender occasionally. I use the boots for riding on rocky Colorado terrain, but there are many boots in our lineup that would work for the type of riding I do. The biggest determining factors are her hoof shape and the length of her trimming cycle.

The first boot I tried was the Easyboot Epic. It is forgiving in fit and designed for longer trimming cycles, such as the 6-8 week trim cycle Pistol is on currently. I wanted a positive first booting experience and the Easyboot Epic is a good place to start. The application process is not incredibly difficult although getting the heel strap in the right place and the cable tightened just right can take a few tries to get accustomed to. Unfortunately, my mare was not used to going through water crossings at this point and attempted to avoid the water by climbing a few trees. In the process of hoping across the stream, like a frog might, she tore one of her gaiters on a sharp rock. I don’t blame the boot. She was acting wilder than she would have normally and the location for that tantrum was not ideal. Since then I have removed the gaiters and created the Original Easyboot instead of replacing the ripped gaiter.

The second boot I have used is the Easyboot Glove. This is definitely one of my favorites. I love the slim fit which allows her to move freely at any speed and doesn’t allow debris to enter the soft tissue areas near the hoof.  Although I appreciate the functionality of this boot, it only works for my horse for part of her trimming cycle. This boot is designed to accommodate 4 weeks of growth so that there is a snug, secure fit throughout that time period, so I can only use this boot the first couple of weeks unless I rasp her hoof down. If someone has the financial ability to, I would suggest they purchase a size that fits the first part of the trimming cycle and another set that fits for the last part if they have a longer trimming cycle.

I also tried the Easyboot Back Country since that boot has the same snug fit as the Glove but is more forgiving in fit. I had some trials with that boot as I transitioned into full barefoot. Her heel bulb angle didn’t allow for me to get the velcro to close the way that EasyCare suggests. I modified the boots by adding a half size up larger upper and that solved my problem.

My favorite “slip-on-and-go” boot is the Easyboot Trail. That boot slides on with no effort the first day after the trim and the last day before the next trim. It is always easy to just put the hoof into and it stays secure. There is no turning or twisting. I am lucky and have fairly good connection around the top of the boot: a little bit of space but not huge gapping. Some debris has gotten into the boot but it is easy to shake out at the end of a ride. If someone is concerned about rocks getting into the boot the best option would be to use a human sock to prevent rocks from getting in or the Gaiters that come with the Old Mac's G2.

This past spring, my mare went into a very intense heat cycle. She was pacing when she was in her pen so much that she was wearing her feet down a lot. She wasn’t ride-able because she was so sore. I used the Easyboot Transition, that is now discontinued and in our Bargain Bin. The Cloud or Rx boot would have worked just as well I put them on her when she was stalled so she could not wear anymore of her hoof down.

I am fortunate enough to have a horse with a hoof shape that fits in many of our boots. Some horses will have limited options and that will help narrow down the boot possibilities. We have a variety of sizing charts in order to accommodate a variety of hoof shapes. It is hard to fit every horse out there even with seven different sizing charts.

Everyone has had their own stories, good and bad about the boots they have tried. It can be overwhelming to try and pick the boot that is right for you. Feel free to contact the EasyCare Product Specialist Team, use our fitting assistant, or our other "Contact Us" resources to get advice on sizing for your horse. We are happy to help.

Best Boot Ever

Dominic is a 4 year old OTTB rescue and had severe abscesses on both front feet when he was rescued. He was stall ridden for over 3 months which included soaking, wrapping, and many vet visits. The farrier put shoes on both front feet but ended up pulling off the left shoe. The left hoof was the more severely damaged hoof that had deep dig outs to remove the abscess. This boot has enabled him to go outside and enjoy life while his hoof grows and toughens up! He is so happy now to get back to normal horse life!! Thank you EasyCare!!

Name: Stephanie Kennedy
City: Greencastle
Equine Discipline: Jumping
Favorite Boot: Easyboot Original Trail