A Reply to New Tracks - What Will They Think

Submitted by Joanne Pavlis, Team Easyboot 2012 Member

Back in the December 2011 Newsletter, Garrett Ford wrote to us about the concept of “New Tracks”, and asked us the question “Have you ever thought about what tracks you leave”?

New tracks

As a licensed race track trainer, riding instructor, endurance competitor, and equine wellness foundation founder, I think about this all the time. Whenever I contemplate the vision of “New Tracks”, I recall the remarkable journey I embarked upon with this new EasyCare concept and product. MileMakers has played, and continues to play, a small part in the overall EasyCare evolution of change, as we all move ahead with our new found knowledge and product development. When I think of what Milemakers does on a daily basis, it seems relevant as an answer to the proposed question.

MileMakers began seriously promoting EasyCare products and educating our local horse community about the benefits of equine hoof boot protection in 2011. It has been the best transformation we could have made for our horses health, while giving us the added benefit of exposure to the latest science and technology to better educate those owners who had been sitting on the fence between old school & new school thinking.  EasyCare is constantly improving their product to better the wellness of horses, and they do it by using sound research while listening to the horse’s response.

Time and again, I lay witness to the fact that people will not change unless they fully understand the reasons behind the need for change. That is why, at MileMakers, we believe in promoting the education behind the EasyCare concept as we develop one knowledgeable customer at a time. Each newly educated owner/equestrian represents a “new track”. And each “new track” represents a seed of knowledge that has been planted and will continue to grow.

When the new EasyBoot Racing Shoe concept came onto the horizon, there was a lot of head scratching, questions, and a whole lot of “what if” scenarios. Some race track officials and commissioners didn’t know how to react to this new product because it was a divergence from their zone of comfortable knowledge. Other racing officials embraced the new concept, and were able to easily see the benefits for the future of horse racing, and overall equine foot health. No evolutionary journey is without its setbacks. The key is to remain confident with your concept despite those who want to drag you back down to “what has always been” and “we’ve been doing it this way for the last 200 years”.

In 2012, MileMakers will walk our talk. We plan to take our 3 year old colt, Defying Magic, (a.k.a. Indy) to the race track.

Defying Magic


He has been barefoot his entire life, and will only wear the new EasyBoot Race Glue-Ons, while running races, due to a Colorado Racing Commission ruling which calls for all race horses to wear hoof protection. He is the first foal we ever bred, and we will not trust his feet to any other type of hoof care product or ideology.  

The journey one must take when laying down “new tracks” will never be an easy one. But by using education and proven results we can progress one step at a time. That’s why at MileMakers our motto is “Not just a destination, but a journey taken one hoofbeat at a time.”  With “New Tracks” I am excited about what I do as a Team Easyboot member, and we plan to leave a lot of “New Tracks” in 2012.

“Sometimes you’ve got to run away and see if they follow” - Manfield Park.


Tracks


EasyCare will accept applications for Team Easyboot 2012 until midnight on Wednesday, February 8, 2012. Visit the Team Easyboot section of the EasyCare website for more details and to complete the application form.

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