Almost A Tradition

It all started 5 years ago with Global Endurance Training Center offering Hoof Care Clinics in conjunction with the yearly Fandango Endurance Event in Oreana, Idaho. In the first year I focused on barefoot hoof trimming, then we added various Easyboot applications to it. We also showed other kind of available hoof protections, from Duplos to Old Macs, Sneakers and Equiflex Shoes, so everybody could make their own informed decision on what kind of hoof protection are most suitable for their horses hooves and needs. During the next couple of years we refined and improved the demonstrations, focused more on the Easyboot Gloves and Glue On applications. It is worth mentioning that throughout all these years, these clinics have always been free of charge and, on top of it, all participants were eligible to win in a raffle great prizes like Easyboots, saddlebags etc. EasyCare, GETC and Vettec Company have sponsored all of these clinics and provided great prizes for the raffle.

This year we concentrated on the application of EasyShoes. The workshop took place on the second day of the event, after most of the riders were back in camp.

Dave Rabe and I are planning the demonstrations together, while Emma is watching out for the arriving participants. Merri Melde wrote a nice story on us in her 2014 Owyhee Fandango summary on Endurance.net

 

Explaining the various tools necessary for successful applications.

What are the advantages of the EasyShoe? Everybody is curious.

 

About 30 attendees participated and took ample notes. After going through the various new models of EasyShoes and their best recommended usages, it was time to apply an EasyShoe to a live horse. I chose the Performance N/G for a gluing demo.

With the preparations and trimming completed, I roughed up the hoof walls from the side and from the sole level, using rasp and Dremel tool. By means of a gas torch, the hoof was dried and sanitized.

 

An Easyboot Trail was used to protect the clean and dry hoof from contamination while the EasyShoe was prepared.

 

Adhere,  I also shared some nailing techniques. If you are inclined to learn more about nailing the EasyShoes, you may revisit my last month blog: Nailing for Performance.

 

Following the demonstrations, a raffle rounded out the symposium. EasyCare donated several pairs of EasyShoes, Global Endurance Training Center donated logbooks, saddle bags and Coldflex cooling wraps. Vettec sponsored the wine and cheese party in the evening.

 

Walking with Medinah during the vet check hold on day one. Medinah MHF is wearing the EasyShoe Performance. This horse won the 50-mile race and also won BC. More proof that EasyShoes are getting results.

Dave Rabe and I are planning the demonstrations together, while Emma is watching out for the arriving participants. Merri Melde wrote a nice story on us in her 2014 Owyhee Fandango summary on Endurance.net. - See more at: http://blog.easycareinc.com/blog/bootmeister-natural-hoof-care-tips#sthash.0LhG7ZEX.dpuf
Dave Rabe and I are planning the demonstrations together, while Emma is watching out for the arriving participants. Merri Melde wrote a nice story on us in her 2014 Owyhee Fandango summary on Endurance.net. - See more at: http://blog.easycareinc.com/blog/bootmeister-natural-hoof-care-tips#sthash.hHbgqrjG.dpuf
Dave Rabe and I are planning the demonstrations together, while Emma is watching out for the arriving participants. Merri Melde wrote a nice story on us in her 2014 Owyhee Fandango summary on Endurance.net. - See more at: http://blog.easycareinc.com/blog/bootmeister-natural-hoof-care-tips#sthash.hHbgqrjG.dpuf

From the Bootmeister

Christoph Schork, Global Endurance Center

Horse Clinics - What Do You Go To?

What kind of horse clinics do you like to go to?

Our 4H Club hosts many clinics during the good weather months of the year. We also have a weekend Clinic and Camp every summer. Some of the topics covered have been: Natural Horsemanship, Natural Balance Dentistry, Equine Massage Therapy, Whole Horse Balance, Barefoot Trimming, Centered Riding, and an Obstacle Course.

We bring in clinicians from multiple states around us. It is so cool that professionals donate their time to spend with us!

Gary Ford and his daughter Cassie Ford were our March 2013 clinicians.
Every horse in this picture is barefoot! One is also wearing Easyboots!

Sometimes, however, it is good to travel to the clinic as well. Last November, my Mom and I traveled to Theresa and Tim McManus’ Keymon Farms in Virginia to attend a weekend event focused on learning the different levels of collection, equine osteopathy, and hoof balance. Theresa gave a great presentation on the three levels of collection. She also got me into riding with a bareback pad and a bitless bridle. I love them!

Theresa McManus fitting the colorful Sprit Bridle (bitless) on Sasha before giving me a lesson.

Anne-Marie Hancock, DVM, EDO worked with and adjusted my horse, Sasha, who had been lame for over a month. Sasha got better during the weekend and was all well within a week.  

Anne-Marie performing a pre-exam by checking Saha’s ear for sensitivities.

Paige Poss, http://www.anatomy-of-the-equine.com and www.ironfreehoof.com, did a surprisingly fun dissection of a cadaver leg. It was really educational and entertaining!

Paige's dissection was so interesting for all!

There were also vendors, including Paulita Neff with Saddle Up Treeless Saddles http://treelesssaddle.com. I ride in one of her Freeform saddles and love it. We also got to meet Ann Buteau, an EasyCare dealer and long-time natural hoof care provider, who brought loads of EasyCare hoof boots to look at.

Paulita helping a client learn about her treeless saddles.

This is me with Anne Buteau!

We all need to keep improving our horse knowledge. While it is convenient to bring clinicians to us, it is also great to get out sometimes and go to a clinic in a new place and meet new people. Where will you go this year?  What will you learn?

Nonee High

May 2014: Three R's Ranch

We are very pleased to announce that Three R’s Ranch of Reno, Nevada, is EasyCare’s Dealer of the Month for May. Tami Rougeau is the owner of Three R’s Ranch as well as a Member of EasyCare’s Team Easyboot.

Three R’s Ranch became an EasyCare Dealer in the Spring of 2013 and very quickly became a strong presence. While Tami’s original focus was on hoof boots, she also carries the full line of EasyCare products. Her best seller is the Easyboot Glove, since most of her customers are primarily endurance and trail riders. However, she is now thinking the new EasyShoe might take over the best seller spot. Tami indicates that the EasyShoe has really expanded the number of customers to now include those who are not traditional barefoot riders. Her personal hoof boot favorite is the Easyboot Glove.

Tami’s marketing strategy is very simple. She uses hoof boots on her horses and is present at a lot of rides so she feels that the products sell themselves. She feels that using the product is a huge plus. “When people see others being successful and having fun, they are encouraged to ask questions and find out what is working. I frequently ride with other members of Team Easyboot and quite often we will come upon riders that have lost a shoe or are having a boot issue. Between the two of us, we carry the most common sizes and can usually get the person back on the trail in a matter of minutes. When you can save someone’s ride, that is a good marketing strategy. At one ride, I actually had a lady approach me saying that her horse lost a shoe and was off. She said the vet sent her to me. Now that is a compliment! We did a little maintenance to the mangled hoof, put on a boot and the horse trotted off sound. She got to complete her ride.”

We asked Tami about her favorite yearly event. “All of the rides that I attend are wonderful, but by far, my most favorite is the Virginia City 100. It is really beautiful and tough. The trail is just made for hoof boots in that it is rocky, full of hills and is a very technical trail. To top it off, it is a historical ride created by the pioneers of our sport held in historic Virginia City, Nevada. This is one seriously cool town. You start the ride in the middle of town in front of the Delta Saloon. How many posses over the years organized in that very spot? Or miners riding into town announcing their find? Mark Twain spent time here as well. It is just overwhelming to think that we can ride our horses over the same ground as those who helped build this country. I could go on and on, but this ride requires strategy and thinking to get your horse through safely. The feeling of accomplishment and pride this felt when you are walking back through town after conquering the trail is like no other.”

Why is Tami successful? She says she has really amazing horses! “My horses have taught me so much and they really love their job. In the way of boots, each of my horses has had a different hoof challenge that had to be dealt with and boots have helped them be successful. Also, my family, who are so supportive of my crazy horse habit and especially of my starting this new chapter. They are not horse people, but they sure step up to help whenever they can. I could not do any of this without my husband, my son and my parents as well as my good friends who encourage me and keep me grounded.”

Tami currently owns three horses. She has two mares that are half-sisters and a gelding out of her older mare, Fancy. All of her horses are booted. Fancy is 18 this year and has never been shod. May is 14 this year and was shod for a brief period when first starting out. Rockett is just coming 5 and was fitted for his first boots this year. And, Tami has just put him in EasyShoes.

When we asked Tami how she thinks the hoof boot industry has changed, she answered, “Hoof boots and hoof protection has really come a long way. When I first started booting, there were not many choices. Of course, I was in Easyboots, but if they did not work for you, there were not many other options, especially for endurance riders. Now there are boots for practically any circumstance. We now have therapy boots and boots to help during transition, not to mention the options for riding boots. If one does not work, then we can try another until we find the boot that fits for the horse and rider. Now we even have the EasyShoes, which are opening up whole new options to a new group of horse owners. I am really excited to get the shoes on lots of different horses to see what they can do. The first pair I sold was actually nailed on. There was an immediate improvement in the way the horse moved and the owner is just ecstatic. Now, I have them on several horses and they are all doing well. The fact that they can be nailed on in the traditional fashion is a big deal. A lot of folks simply do not want to mess with glue. They want to nail on the shoe and not think about it again. This option opens the door to a whole new group of riders.”

Tami sees the barefoot industry really growing and expanding because there are more and more people choosing barefoot as a viable option. She feels that for some, it is the desire to do the best for their horse and the desire to do what comes naturally. And, for others, it is simple economics. The more people see others being successful in a variety of sports, the more inclined they are to try it, particularly, when they find out how easy it is. “It seems there is a perception that if your horse is barefoot, you have to be able to trim their feet yourself every week. This is not the case. Barefoot is really pretty easy, it allows riders to not be tethered to an appointment or lose a riding day and it encourages a solid relationship with your horse partner. With all of the options available, it really gives people choices. I have clients that are trail riders and they go horse camping several times a year for a week or so at a time. They use Gloves and Easyboot Epics. One lady said that, sometimes by the end of the week, she is just too tired to put on boots. I suggested that perhaps she use Easyboot Glue-Ons so that she would not have to mess with boots for the whole event. At first, people are skeptical, but when I tell them that we glue them on for multi-day endurance events without issues, they are sold. With hoof boots, it’s not a matter of “it won’t work” it is a matter of “I have something that can fix that.”

And Tami’s most memorable hoof boot success story? “I have seen loads of unsound horses become sound and comfortable with good trimming and hoof boots, but my personal experience is still the most memorable for me. When my Thoroughbred went from totally unsound in shoes, we turned to barefoot trimming and Easyboots.  We did retire him, but he lived another ten years being comfortable and happy while babysitting the young horses. Most recently, my “once in a lifetime” horse was diagnosed with osteomyelitis of the navicular bone. She decided it was not her time to go and we were able to successfully treat her. During her treatment, we had to support the foot. The Vets wanted to put shoes on her, but I knew that anything that could be done with a shoe could also be done with a boot. So, I customized boots for her in various wedge angles which we lowered. The benefit of the boot was that we could take if off to assess the foot whenever we wanted and change it out in a matter of seconds. As her heel grew out, we got rid of the boot and let her go naturally. She now has a normal heel height and is sound – to the amazement of all of the vets and even myself!” 

A Quick Curricular of Navicular

“Navicular” is a dreaded word. It is often not discussed unless the conversation addresses navicular syndrome or another disheartening hoof ailment. While navicular syndrome may be frightening, the navicular bone is a good thing! I’d like to give the navicular bone the spotlight and some love by expressing its notable functions and physiology.


Courtesy of The Merck Veterinary Manual.


The navicular sesamoidean bone resides approximately at the level of the coffin joint, posterior or behind the coffin bone and short pastern, and anterior to the digital cushion. The coffin bone connects to the navicular by the impar ligaments. The navicular bone is also secured by the collateral sesamoidean ligament, which attaches to the short pastern. The navicular bone is called so because of its canoe-like shape (“navicu” in Latin meaning “small boat”). This canoe-like structure has an accessory titled the navicular bursa. This cartilaginous sac cradles the caudal navicular bone and allows the deep digital flexor tendon (DDFT) to glide smoothly along its surface. This is the simple, primary function of the navicular bone – to provide a surface for the DDFT to smoothly swivel across as it continues onto its connecting point at the coffin bone.

      

On the left, horse is diagnosed with navicular syndrome. On the right,
the same horse one month after natural rehabilitation techniques.


On the other hand, a navicular "diagnoses" can be devastating. Navicular syndrome is a deep unknown. The specific of what causes caudal heel pain is a general understanding, not a science, and there is much education yet to be discovered. Horses with poor hoof conformation due to inadequate shoeing or improper trimming are the most common causalities of navicular syndrome, although conformational defects from genetic principle plays a role, as well. Poor hoof conformation, such as underrun and/or contracted heels, leads to additional stress being placed on the DDFT, extra pressure on the navicular bone, and a degeneration of the digital cushion which is a shock absorber for the internal structures of the lower limb. Without a healthy digital cushion, impact with the ground forces a blow to the navicular area causing trauma over time. Another trauma source is horses with excessively high heels and upright pasterns, which place pressure and stress in unnatural ways on the DDFT and navicular. Poor blood flow into or out of the navicular may also be responsible for pressure build-up and mineralization or degeneration of the bone structure. Obstruction of vascular function can be caused by a weak digital cushion or unsuitable heel disposition (i.e. high or underrun). As you can imagine, degeneration or over-calcification of the navicular bone, in turn, inflicts strain and distress on the DDFT.
 
Proper trimming methods and stimulation of the heel are ways to encourage navicular syndrome rehabilitation. For more severe cases, injections or surgery may be necessitated. It’s important to consult with your veterinarian and hoof care practitioner to determine a treatment plan. EasyCare is available to help make the rehabilitation process less complex for you and your horse. The Easyboot Rx is an excellent boot option for concussion absorption while still promoting circulation. Contact EasyCare today to find a hoof boot option to help you and you horse achieve optimal equine health and performance.
 

Mariah Reeves

easycare-customer service-mariah

Customer Service

As one of the customer service representatives, I am happy to help get your horse into the right boots. I promote holistic methods of equine care and will assist you with finding the perfect fit for horse and rider.

Functions Part II: The Hoof is a Roller Blade and a Nike

In my last blog, Functions Part I: The Hoof's Memory Foam, I discussed the digital cushion. In this blog, I'll build on that and look at the functions of traction and braking.

Most of the horse’s hoof is made of a horny substance that is quite slick. Except for the frog, which can feel leathery, spongy, velvety or glossy. One of the functions of the frog is as a brake pad and traction aide. Green is for GO and Red is for WHOA. 

Have you seen an image of a horse sliding to a stop? How about a “stubborn donkey”? Both postures are the same: the front legs brace and the back legs brace and all four feet are on their “heels” or…on their frogs.

 

Think of rollerblading, with a brake at the back of the “foot”.

  

Ironically, when teaching someone to brake with roller blades, they teach to balance with the upper limbs. Looks like a similar posture and spinal balance to both the horse and the donkey. Front limbs go out, back legs hunker down.

If you look at the back end of the hoof, almost the whole span of it is the frog. While it does have several functions, it is also the rubber brake. You can visually see the width of the hoof. In the back, the green areas indicate really how “wide” the back of the hoof is. It is predominantly frog that takes up the back of the hoof.

Additionally, the frog absorbs concussion from the weight of the footfall. Let's look at function some more. We have a functional choice: we can land toe first, or we can land heel first. What does the hoof look like it was designed to do?

What’s at the toe is the tip of the coffin bone, and the sole of the foot and the front of the hoof wall. Even without being a vet, I can hazard the guess that hundreds of pounds-per-square-inch probably weren’t designed to land there “first”. In the back of the foot, we see this huge cushion and a large depth between the ground and the closest bone. It’s a bit like a Nike, isn’t it? With a big fluffy heel to support the jarring impact of landing. Less and less cushioning as it goes towards the toe.

I would have to guess that a horse would want to land heel first. He wants to land on his traction pad frog, he wants to land on that digital cushion inside of his hoof.

A horse who is hurting on his heels, will attempt landing TOE first. Trimming to relieve that pressure, a horse can immediately adopt a heel first landing again. And I will dive more into that in the next blog, when we go over more of the innards of the hoof.

 

(I know the photos look like uphill and downhill, but it's actually relatively flat ground. It's just the angle of the photo.)

Here are a couple more shots of toes landing first, taken from a therapeutic hoof care facility:

 

And another heel first landing:

Don't get too excited if I prance away from this topic of toe-first/heel-first landing. Again, the next installment has to do with the rest of the hoof innards... which I feel is important to cover in order to better illustrate why toe-first/heel-first occurs. For now, I just wanted to introduce the functions of the digital cushion and frog. 

Moving on! Lastly, a horse needs to be able to “claw” its way into acceleration. It needs to “dig in”. If you had to shape a device to dig in, it would likely have knobs, scoops, treads and the like. If you can picture a tank tread, it should have something that digs into the dirt, followed by something hollow.

 

A human footprint does the same thing, there are deep spots and hollows. This is us “digging in” to the ground and getting traction.

 

Horses have a cupping to their foot too, to help them dig in too.

 

Some have deeper cupping than others. Just like all parts of our body, you use it or lose it. Not all humans have high arches. If you, as a human, wear shoes with tread, your body doesn’t have to try as hard to “carve” your foot into a digging machine. The shoe does it for you. Same with horses in metal shoes. A metal shoe gives the horse a digging “rim” around its edge. So some horses in shoes go “flat footed” just like a human would. (Note: this isn't my argument for shod vs. barefoot, I am merely trying to illustrate the natural cupping a horse develops for digging in and running when barefoot)

 

While shoes have many functions and hooves have many functions, I am sticking to the simple, illustrative view that the rim of the hoof will dig into the ground for propulsion and that one function, can also be mimicked with a shoe; giving the horse a digging edge. When you take the shoe off of a routinely shod horse, you can see their soles are a bit flatter.

We’ve covered the very basics of bone and bare minimum of function. I know for as many people out that that love one part of function of the foot, there are ten more that love a different part. I am trying not to leave out any essentials, but am trying to cover the BASICS. If you've never trimmed your horse, never looked at its feet in curiosity, never wondered if your trimmer or farrier was doing a great job or just a decent one, I am hoping to give you a very basic understanding so that you are more empowered about the health of your horse's feet.

For the next blog, I’ll write about the “in between”, or, “what are all the bits between the bone and the outside hoof that I can see?" How do the inner bits, the middle bits and the outside bits work together to carry a 1,000 pound animal down the trail?

 

Holly Jonsson

easycare-sales-director-holly-jonsson

Director of Sales

Through a lifetime of "horse crazy" and the fortunate experience of riding nearly every shape and size of horse, I got to see a wide array of hoof shapes and sizes. No Hoof, No Horse is very true to me. I want to ensure that horses on every continent have a variety of footwear to pick from, to ensure the best match is found. I want your partner to be happy from the ground up!

EasyShoe Clinic Provides Hands-On Learning

Last month, I had the privilege of attending an EasyShoe Clinic at Arroyo Del Mar, an outstanding facility in Southern California run by Steffen and Shannon Peters. Shannon was a gracious host and has her own personal experience with the EasyShoe, as Garrett Ford discussed in his last blog, Why Do We Do This? For Successes Like Squishy's!. The level of expertise at this clinic was quite phenomenal. Daisy Bicking of Daisy Haven Farm led the clinic along with Garrett, Ernest Woodward and Paige Poss of Anatomy of the Equine. The clinic kicked off on Friday evening with a presentation by Garrett and Daisy. After that, Paige performed dissections on two different hooves. It was very interesting to see the differences in the various structures of the hooves.

Garrett and Daisy begin the clinic with a presentation.

On Saturday, we began the hands-on portion of the clinic by first selecting a cadaver hoof. Next Daisy discussed her preferred technique of hoof mapping and we marked our hooves accordingly. They say a picture is worth a thousand words and although I have experience trimming my own horses I am definitely not a trimmer. I won't go into too much detail so if you would like to learn more about hoof mapping and EasyShoe application, attending one of Daisy's clinics is a must!

Untrimmed hoof before and after mapping.

We had the opportunity to take "before" x-rays and then we went to work trimming our cadavers. I was one of the last people to select a cadaver and the "more interesting" aka challenging hooves were selected by the trimmers and farriers in attendance. I was glad to have a hoof that was straight forward since I do not have any experience trimming pathological hooves. After trimming, we took our "after" x-rays before we prepared them for gluing.

X-rays before (left) and after (right) trimming.

The most important key to success with the EasyShoe is a thorough preparation. If you want your shoes to stay on, please do not rush the prep! The video below shows the steps necessary in a proper preparation.

On Saturday afternoon there were demonstrations on live horses. We saw the application of the EasyShoe Performance with Vettec Adhere and EasyShoe Bond and an application of the EasyShoe Performance N/G. The presenters did a great job of explaining the steps in their application and they were happy to answer questions.

Sunday was glue day - it was time to put all of this newly acquired knowledge to the test. Participants were allowed to choose which glue they wanted to practice with and were then divided into their respective groups (Vettec Adhere, EasyShoe Bond using the dispensing gun, EasyShoe bond mixed in a cup with copper sulfate). I have a small amount of experience with Vettec so I chose the EasyShoe bond/copper sulfate group. Once in our groups, we were allowed to practice one at a time under the guidance of our instructor. My group was led by Ernest Woodward; he was a wonderful teacher and I have a deep respect for his knowledge and patient nature. My application is definitely a novice effort but the experience was very insightful.

Solar view of my trimmed cadaver (left) and EasyShoe application (right).

Lateral view of my untrimmed cadaver (left), trimmed cadaver (center) and EasyShoe application (right).

The next EasyShoe clinic is less than a month away and will be held south of Charlotte, NC at the Anne Springs Close Greenway. We have participant and auditor positions available however space is limited so we encourage you to register ASAP if you want to attend. For the full clinic agenda click here: EasyShoe Clinics. To register click here: EasyShoe Clinic Registration.
 

Alayna Wiley

Alayna Wiley, Marketing and Sales

Marketing and Sales

I assist the marketing and sales departments at EasyCare with a special interest in hoof care practitioner and veterinarian dealer accounts. My horses have been barefoot and booted since 2003.

April 2014: Rachel Rezos

As most of the United States patiently awaits Spring, EasyCare dealers out West are starting to enjoying “hair in the air weather” brought on by longer days and warmer temps. EasyCare’s April 2014 Dealer of the Month lands us in a sunny state with our spotlight shining brightly on hoof care practitioner Rachel Rezos of Martinez, CA. Rachel joined EasyCare's dealer network in April of 2010 making this her fourth year anniversary as a mover and shaker with EasyCare.

Rachel’s story is a familiar one. Her interest was piqued in 2007 by trimmer and EasyCare dealer Marylynne Nicholson. Through their interaction Rachel became interested in the trade. Yet another example that mentoring  matters, Rachel is grateful to Marylynne for giving her a career that she loves. "Mary invited me to join her on her rounds and I apprenticed with her for two years. These days I am trimming about 170 horses. Sometimes I think perhaps it's time to stop taking new clients but I admit I'm just not good at saying 'no'. I simply love to help people and horses."

An EasyCare dealership has helped Rachel to provide options for her clients and make barefoot living easy on the horse and their humans. Rachel currently stocks the most popular sizes in the Glove and Epic and says the Glove is a customer favorite. As for Rachel, if she had to choose, the Glove takes all. She is excited about the new EasyShoe line and believes this is a great new tool for achieving healthier hooves. Rachel feels this product will have an especially strong appeal to those that understand the drawbacks of fixed metal shoeing but are unable to go without twenty-four hour protection.

Rachel is truly passionate about helping problem hooves improve and particularly enjoys connecting with troubled horses. She says, “I get a charge out of the 'conversation' that I have with them as I do my work. Many of them lift their feet with only a look or gentle stoke down their leg. I challenge myself to see how soft I can ask and have them respond and I feel their appreciation." She recalls watching a 20 year old Quarter Horse with navicular stride out and land heel first in his Epics with Comfort Pads. The horse had been landing toe first in steel shoes but after two strides in the boots and pads he relaxed and totally changed gait, moving properly most likely for the first time in years.

Horses dominate Rachel’s life as they are both her livelihood and favorite hobby. She loves natural horsemanship, attending clinics as often as possible and is passionate about connecting and communicating with horses. When Rachel can drag herself away from horses she spends time with her husband enjoying comedy, sci-fi, cooking and enjoying great food. Rachel currently owns a draft cross, PMU gelding and Azteca mare. She loves to hit the trails whenever possible and is currently a member of the Pacific Hoof Care Practitioners.

The foundation of Rachel's success are these key concepts: listening closely to both the animals and their guardians, the love of learning and patience. Words of wisdom indeed!

Holly Jonsson - EasyCare's New Director of Sales

It's official! We've hired a new Director of Sales and she's already hard at work. Originally from the Bay Area in California, Holly spent the last four years based in Austin, Texas, where she held the position of VP, International Sales, at Natural Vitality LLC. As the lead team member for all sales of the EasyCare product line, Holly is responsible for planning and implementation of all national and international sales activities from EasyCare’s Durango, Colorado location. 

Holly on her first 30K run.

Holly brings with her more than eight years of international sales experience from a supplement and vitamin company whose revenues grew by 80% while she was there. She has also demonstrated extensive and impressive results in training and project management in the international manufacturing and distribution field. 

After a ride in the San Juan mountains near Durango, Colorado.

Holly is no stranger to the equine world. She has completed more than 3,000 miles in official endurance horse competitions, and has owned and trained a variety of horses, from a 9 hand mini to a 19 hand Shire horse, including three stallions. As a barefoot running enthusiast, Holly has completed 10K runs, five half marathons, five 30K ultra runs and one 50K run. She has summited Half Dome in Yosemite National Park no less than eight times. 

Holly’s infectious motivation combined with her communication and training skills, makes her the perfect candidate to lead the EasyCare sales team into the most important chapter in the evolution of EasyCare. The launch of the four EasyShoe models last month have exploded the scope of EasyCare’s customer segment reach. 

EasyCare is not only the most prolific horse hoof boot manufacturer in the world: it now offers a unique new product that bridges the benefits of barefoot and booted system with the ease of permanent device that can be glued or nailed onto the hoof and left for the entire trimming cycle.

Kevin Myers

easycare-marketing-director-kevin-myers

Director of Marketing

I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your equine partner.

"Horse Crazy" Infects 10 Out of 10 People Exposed to Horses

Hello! My name is Holly Jonsson. I have huge shoes (or boots, I should say) to fill as the newly appointed Director of Sales at EasyCare. While I come from a background in international sales, domestic sales, training, R&D, quality control and everything in between, I am first and foremost a horse lover. It doesn't matter the breed, the discipline, the size of horse, or the country your horse is in: I love them all. For me, it started very young...and it has made me happy ever since.

I had a 9hh mini stallion that I would take jogging in my neighborhood. He hung out with my Weimaraner and I would often come home to find them both passed out on the cold tile floor in the room adjoining the back yard. My little stallion taught all my dogs that apple slices were worth begging for.

While I had ridden a little over 3,000 miles in endurance and even more on trails, for the first time I had to rethink shoeing my "horse". Who made shoes that tiny? I figured leaving him barefoot wasn't that "bad" because he didn't weigh as much as a normal horse, so probably wouldn't hurt his feet with no protection. Little did I know.

Queue my largest horse, a 19.2h Shire rescue.

For the first time in my life, I had a horse that weighed a literal ton and feet the size of frying pans. When I first went to "try him out" I saw his feet were a mess. "Of course they were! He had no shoes on!" But seeing as he was happy and sound and his feet needed loving, I held off on shoeing him. In my mind, I invented excuse #2, "If you aren't riding them much, you probably don't need shoes." I thought I was being cheap. Little did I know I was doing the right thing. He was the first to show me that, regardless of size of horse, they were happier barefoot.

In fact, it wasn't until I had seven horses and the cost of shoeing was a bit too much did I take a step back and try to confront feet. I knew of no horse owners who tended to their own feet and felt like a foreigner. I was lucky to have a familial mentor who showed me the basics of mapping a hoof and lent me a book by Pete Ramey. I was hooked.

I trimmed nearly as often as I cleaned out hooves. It became second nature to just tidy up feet. While my horses were in decent sized turn-outs, I knew that they needed a bit of assistance with light rasping, especially for my girls that weren't being ridden.

When I got Emmitt, a 2 year old halter show filly, they advised me that she really "sparkled" with the right help. That "right help" being a 5 quart bucket of Diet Coke and a large bag of Doritos. She was like flying a kite on a string. I figured I already had my hands full with her, so why not bite the bullet and be her trimmer too? I quickly found how happy a horse could be, once their toes (and diet!) were happy.

She taught me so much in her behavior and with her feet (all four were different: who'da guessed!?) that I knew I would never go back. She was the most happy and easy-going horse I've owned and she was never shod with steel shoes a day in her life.

Along my path I accumulated three PMU foals, a Friesian stallion, a Gypsy stallion, more Arabs than you could shake a stick at and several Gypsy mares and crosses. I currently have my first ever Quarter Horse! I am very passionate about the happiness of the horse and it is abundantly clear to me that happy feet are the start of it. I've seen so many different feet, shapes, and health conditions that affected the hooves. 

Whether you are jumping, doing dressage, doing gymkhana, endurance or simply enjoying your horse on nature trails as a team, I will strive to keep you and your horse in partnership and happy. As Winston Churchill said, "There is something about the outside of a horse that is good for the inside of a man." While I know not everyone can have a horse, it doesn't keep me from thinking everyone should. Just as there is a hoof for every horse, there are a number of great hoof function, performance and protection products that I am now very happy to be partnered up with.

To a great 2014! Kiss your horse, get muddy with your pony and, if you don't have horse hair on your clothes; the happiest part of your day is yet to come.
 

Holly Jonsson

easycare-sales-director-holly-jonsson

Director of Sales

Through a lifetime of "horse crazy" and the fortunate experience of riding nearly every shape and size of horse, I got to see a wide array of hoof shapes and sizes. No Hoof, No Horse is very true to me. I want to ensure that horses on every continent have a variety of footwear to pick from, to ensure the best match is found. I want your partner to be happy from the ground up!

The Slickest EasyShoe Application Contest

Do you have the best EasyShoe application? Enter The Slickest EasyShoe Application Contest to win cash prizes! 

Submit photos showing four views of an EasyShoe application. The required views are a solar view and a lateral view, taken after the hoof has been trimmed and prepared for the EasyShoe application. Also, a lateral and a dorsal view after the EasyShoe has been applied. You may enter the Glue Application Category or the Nail Application Category. Three winners will be selected in each category with the following prize amounts: 1st place - $500; 2nd place - $350; 3rd place - $100. 

All entries must be submitted by May 16, 2014. Winners will be selected May 26, 2014. To enter the contest click here: The Slickest EasyShoe Application Contest.

The pictures below show the views that are necessary for the contest. When taking pictures please remember to:

  • take photos on a clean and flat surface.
  • take photos in natural light, shaded areas are preferable to full sun.
  • take the dorsal and lateral views from the ground level.
  • take the solar view with the camera parallel to the sole (do not tilt the hoof).
  • label your photos by foot and view (for example "RF lateral" for "right front lateral").

Solar view of trimmed and prepared hoof.

Lateral view of trimmed and prepared hoof.

Lateral view of finished EasyShoe application.

Dorsal view of finished EasyShoe application.

If you have any questions please give us a call at 1.800.447.8836 and we will be happy to assist you.
 

Alayna Wiley

Alayna Wiley, Marketing and Sales

Marketing and Sales

I assist the marketing and sales departments at EasyCare with a special interest in hoof care practitioner and veterinarian dealer accounts. My horses have been barefoot and booted since 2003.