EasyCare has exercised a minimum advertised price (MAP) policy for quite a few years. This policy is always a topic of conversation when pricing is revised. Like many other companies, EasyCare has a product that requires a high level knowledge and product expertise to sell. The importance of getting the right hoof boot and proper size is vital to having a successful experience.
The EasyCare website has hundreds of pages of educational content. Our staff is the best in the business: they are always available to answer questions, give customer and dealer advice, and most importantly, offer solutions that work. How does this relate to pricing? EasyCare has some of the best retail partners in the business: these partners take the time to use EasyCare resources to empower and educate themselves and their staff so they can insure their customers select the best hoof boots.
Garrett Ford enjoys a recent facility tour by Christopher Schmeckenbecker at Kraemer Pferdesport's automated distribution facility in Germany.
Director of Sales
As the director of sales, I am responsible for identifying new dealer opportunities and building on existing relationships to foster ideas and create additional growth.