Move Your Soakers!

The appearance and layout of your tack shop can be as important as the products that you're selling. Visual merchandising is very important to your customer's shopping experience.

To sell EasySoakers, you need to send a message to your customer. If the visual message is unclear, your customer is confused and doesn't purchase. So, ask yourself: Who is the customer that needs to purchase an EasySoaker?

If they are standing in the aisle where you keep your poulticing products, Betadine, White Lightening, etc, they probably need an EasySoaker. You will want to group these products around the EasySoaker. You don't want to keep the EasySoakers in the same aisle as your other EasyCare hoof boot styles.

And, keep your display simple. Don't overcrowd the display and remember to provide easy-to-see product information. Also, be sure that your staff is properly trained and can answer questions about the EasySoaker.

The EasySoaker is a must-have in any tack room. The waterproof design is ideal for soaking, poulticing or keeping bandages clean and dry. We recommend sizing up one to two sizes allowing extra space for liquids and bandages to be used inside the boot. In addition, a larger size makes application and removal quicker and easier.

Visual merchandising is what draws customers through your tack shop and compels them to buy your products. Use this tip and watch your sales soar!

 

 

Dee Reiter

easycare-customer-service-dee-reiter

Retail Account Rep

I am the Retail and New Dealer Account Rep for EasyCare. I will be happy to help you with ordering, selecting the most popular styles and sizes of EasyCare hoof boots to stock. Let me help you with suggestions on merchandising and provide training for you and your staff, at your convenience.


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