The "Change Button" At EasyCare

"When the rate of change outside the company exceeds the rate of change inside the company, the end is near." Jack Welch, former chairman & CEO of General Electric.

Neel Glass invented a product that has helped change hoof care.  When the farrier-prescribed shoes didn't help his daughter's horse with navicular syndrome, Neel pulled the shoes and decided to change the approach.  Forty years later, Neel's concept continues to give horse owners another viable hoof care solution. 
Easyboot  changes
What change button would you like to push?

Neel Glass embraced change But by nature, some people like change and some don't.  I believe the people that are optimistic about life embrace change.  They believe that change will bring something better.  For those that live in the "life will get worse" world, change is hard because the expectation is things will get worse. 

In the world of hoof boots it's all about change.  Horse boots are a change from traditional hoof protection methods and they are rapidly being embraced for lost shoe protection, laminitic and founder rehab, total hoof protection and many types of medicinal uses.  Without change, I wouldn't be here to write this and your horse wouldn't have an option. 

Easyboot Trail

Easyboot Trail hoof boots sell out many sizes in the first week.
Australia, Canada, USA and Europe have huge success with the Easyboot Trail launch. 

The Easyboot Trail was launched by EasyCare in April 2011.  The Trail is a change of direction for EasyCare and a renewed focus on trail and pleasure riders.  Many of our past hoof boot designs have been targeted to the competitive long distance sports of endurance and competitive trail.  Although we will continue in that market segment, you will notice more attention given to non-competitive trail riders who are looking for an easy-to-apply boot at a competitive price point. 

We are hard at work in several areas and 2012, we will bring more change.  Some of our less popular hoof boot models will be phased out and our more popular boots will be improved and enhanced.  The Easyboot Epic will be one focus area of 2012.  The Epic has been one of our most successful hoof boots in our line-up and it's time for the boot to go to the next level.  Buckle changes, tread changes and gaiter pattern changes are a few of the many upgrades that will be introduced sometime in 2012. 

What change would you like EasyCare to focus on in the future? 

Garrett Ford

easycare-president-ceo-garrett-ford

President & CEO

I have been President and CEO of EasyCare since 1993. My first area of focus for the company is in product development, and my goal is to design the perfect hoof boot for the barefoot horse.


Comments for The "Change Button" At EasyCare

blog comments powered by Disqus