You are either moving forwards or backwards: you never stay the same. After 45 years in the hoof boot business, EasyCare continues to bring new hoof boots to the market place, improve current designs and continue innovating. Our goal is to keep hoof boot and hoof protection innovation moving forward.
We just returned from a trip to see many of our international partners around the world. The personal visits continue to be critical to our current partnerships and discussing new directions. Our five new concepts were very well received and will soon be available through all our international partners.
1. Easyboot Cloud. The Cloud targets the laminitis, founder and rehab market, and is also perfect for transportation and horses spending time on hard ground surfaces. it is the first hoof boot to have an injection-molded EVA pad.
2. EasyCare Therapy Click System. Developed by some of the best vets in the world, the Therapy Click System quickly adds a new series of bases to the Easyboot Cloud. The system adds 5 degrees or 10 degrees of heel lift along with the ability to change mechanics when treating laminitic and founder cases. The system also works with the Easyboot Glove, Easyboot Glue-On, Easyboot Glove Back Country, Original Easyboot, Easyboot Epic, Easyboot Transition, and the Easyboot Rx.
3. The new Easyboot Trail. We will upgrade the Easyboot Trail into a much more complete hoof boot. Still very easy to apply, but with added features to make one of the most versatile boots for the trail rider. More to come in the June 2015 newsletter. Sneak peak below.
4. The New Mac. Like the new Trail, the New Mac is a new version of the popular Old Mac's G2. We compiled many years of feedback to bring the horses a better boot. Replaceable parts, added comfort and new materials are all features of the new model. There is more to come in the June 2015 Newsletter. Sneak peak below.
These designs are complete and will hit the market later this summer. We now have a new set of projects, boots, and urethane protection devices to finish before year end. The goal is to introduce the Easyboot Y, The Easyboot Sneaker, The EasyShoe FlipFlop, The EasyShoe Flex and a new E-Z Ride stirrup line before year end.
The new E-Z Ride Stirrup should be the first on the list above to be released. I hope to release it with a lifetime guarantee.
It's fun keeping the brain engaged and bringing new products to the equine industry.
President & CEO
I have been President and CEO of EasyCare since 1993. My first area of focus for the company is in product development, and my goal is to design the perfect hoof boot for the barefoot horse.