EasyCare has engaged in some fun marketing and advertising programs over the past 40 years. The programs have evolved as hoof boots, barefoot hoof care and the uses of horse boots in the equine industry have changed. We are excited to see hoof boots used regularly for medicinal cases, lost shoe replacement, founder and navicualr rehab, trail riding, protection for the barefoot horse and aggressive 100 mile endurance events. The programs, education and products have helped changed the industry and give consumers an option when caring for their equine partners.
Some of our advertising programs and contests have run their course; some will continue and some new programs will be added in the near future. We have used some catchy slogans in the past "Carry An Easyboot Or Get A Sense Of Humor"; "Easier On The Horse, Easier On You" and we're looking for new slogans and future ideas.
EasyCare has some great new ideas in the works. We would love your suggestions and feedback on the next move.
1970's Easyboot Advertisement
1979 Easyboot Advertisement in Trail Blazer Magazine
What's the next move? What do you suggest? Click in the comment box below to make your suggestion, or click here and scroll to the bottom of the page if you subscribe to this blog via RSS.
President & CEO
I have been President and CEO of EasyCare since 1993. My first area of focus for the company is in product development, and my goal is to design the perfect hoof boot for the barefoot horse.