We're always looking to improve our products with year round testing, tweaking, and listening to suggestions from boot users in out on the trail, at events, or around the farm. We also take pride in having the best tools for communicating our ideas and innovations with the world.
We work hard to to make sure our photos, print media like catalogs and brochures, website, blog, etc., are top notch in the equine industry. In keeping with that trend, we recently rolled out some notable changes on our website and blog:
On our website, we've redesigned our hoof boot product pages to make them more informative and easy to navigate. You can now purchase items straight from the product page. We've also added real time inventory and pricing status, so you can see if the boot you need is available at a glance, without having to start the checkout process first.
You can see the new pages by clicking on the boot icons on the EasyCare home page, or under "Our Boots" in the navigation menu.
Also, as you may have already noticed, we've also added a toolbar to the bottom of this blog that adds some great new features like browsing our video and photo libraries, translating the current page into different languages, and connecting to your social networks, all without leaving the blog.
We're just getting started, so stay tuned!
As the graphic designer and photographer, I am responsible for the design and implementation of all of the EasyCare visual marketing materials including website, blogs, catalogs, brochures and packaging for our products.