The problem was that we had never featured the Original Easyboot in any of our Red Mountain photo shoots. So, I had my work cut out for me. Luckily we did have an excellent photo of the Easyboot on file, and plenty of photos of the stunning Red Mountain scenery high above Silverton, CO. So I took these two photos:
Using a Photoshop technique called masking, I created the composition below that has the best of both worlds: a crisp closeup of the Original Easyboot in action with the awesome Red Mountain wilderness in the background.
As the graphic designer and photographer, I am responsible for the design and implementation of all of the EasyCare visual marketing materials including website, blogs, catalogs, brochures and packaging for our products.