Photo of the Week

This week's photo comes to us courtesy of Kevin Lange Photography, whom EasyCare was lucky to work with for this year's photoshoot in Durango. It was taken on the now familiar Easyboot stomping grounds on Engineer Mountain north of Durango, CO.

We had superb weather all three days, and the blazing fall colors were still in full effect. An early winter storm had moved through the week before (the same one that dumped massive amounts of snow at Tevis), but the aspens in the area survived it, giving us the perfect backdrop for our photos. 


Photo by Kevin Lange Photography


Kevin Lange brought some new perspectives and techniques to our Easyboot photo shoot and I had a camera in my hands as well, so keep an eye out for some very interesting images in the near future.

Gabriel Luethje

Graphic Design

As the graphic designer and photographer, I am responsible for the design and implementation of all of the EasyCare visual marketing materials including website, blogs, catalogs, brochures and packaging for our products.

EasyCare Website Update: All of Our Hoof Boots in One Place

The EasyCare Graphics Department Blog has been quiet for awhile, but that's because the graphics department itself has been very busy. We've been working on a number of things, and one of the most exciting projects was recently completed: a brand new "Our Boots" page on our website that brings information on every boot in our hoof boot lineup together in one place.

EasyCare Our Boots Page

We're always looking to improve our website so that it provides our customers with easy to access information on all of our hoof boots, hoof care and other horse related products.

With a total of 12 different horse boots in our lineup, it became clear that we needed to create a single place where our customers could easily find information on each boot. We feel like the brand new EasyCare "Our Boots" page doe this very well.

Let us know what you think, and stay tuned for bigger and better things on the EasyCare website.

Gabriel Luethje

Graphic Design

As the graphic designer and photographer, I am responsible for the design and implementation of all of the EasyCare visual marketing materials including website, blogs, catalogs, brochures and packaging for our products.

Photo of the Week

This week's photo, like many of our best equine lifestyle photos, was taken in the wilderness near Durango, CO, by Patitucci Photo.


Three Backcountry Riders Taking a Rest

Three back country trail riders take a moment to rest in the late afternoon sun, taking in an amazing view. The horses are content and comfortable after a day of riding over the varied and sometimes rough alpine terrain because their hooves are well protected by Easyboots.

EasyCare
continues to drive innovation and advancement in hoof boot technology, and 2011 will be a special year. Stay tuned for some exciting announcements in the coming months.

Photo of the Week

This week's photo comes from Tevis 2010. For those not familiar with Tevis, it is also known as the Western States Trail Ride, and is rated by Time magazine as one of the top ten endurance competitions in the world. Its 100 mile course is rugged and challenging to even the fittest horse-human teams.

At Tevis 2010 the barefoot horse and Easyboots made history. Garrett Ford guided his horse The Fury to a top 10 finish and, even more impressively, The Fury won the Haggin Cup for best condition. This was the first time in history dating back to 1954 that a horse wearing hoof boots has won the coveted Haggin Cup.


EasyCare Marketing Director Kevin Myers at Tevis 2010

EasyCare marketing director Kevin Myers attending to a horse at a vet check and sporting one of our iBoot T-Shirts.

EasyCare's New eCatalog

We've got an exciting new way for you to browse our extensive line of products, from hoof boots to saddle packs and stirrups.

For 2011 we've replaced our printed catalog with an improved version of our online catalog: one that gives you the experience of flipping through the pages and a number of other handy features. In the past we've offered a standard PDF version for download, which works fine, but we think you'll agree that the EasyCare 2011 electronic catalog is a whole new experience. You can still download the catalog as a PDF if that's what you prefer.

EasyCare 2011 eCatalog


Take a look and let us know what you think. Also, keep an eye out for enhancements coming soon, like "buy now" links that to go directly to the product pages on our website. This way, if you're ready to shop online, but want the convenience of flipping through our catalog, you can have the best of both worlds.

If you subscribe to our blog via RSS, click here and click on the catalog image. And while you're there, please post a comment at the bottom of the page and let us know what you think of this new version.

Photo of the Week

This week's photo is a little different from your usual photos of horses and riders out in the wilderness. This one was taken in Silverton, Colorado, a tiny town situated at 10,000 feet elevation in the Rocky Mountains. Silverton has a rich history of silver mining that goes back to the 19th century.

Garrett & Lisa Ford in Silverton, CO

EasyCare President & CEO Garrett Ford and his wife Lisa are seen here riding next to the Durango-Silverton Train, an authentic steam driven train that runs daily between Durango, CO, and Silverton, CO.

As you can see, both horses are sporting Easyboot Glove hoof boots, which are equally at home on the pavement as they are out on the trail.


Gabriel Luethje

Graphic Design

As the graphic designer and photographer, I am responsible for the design and implementation of all of the EasyCare visual marketing materials including website, blogs, catalogs, brochures and packaging for our products.

Photo of the Week

This week's photo is from the archives. It was taken back in 2004 on a photo shoot in stunning Moab, Utah by Patitucci Photo.

EasyCare President and CEO Garrett Ford and former EasyCare Team Member April are pictured enjoying a perfect sunny day in the high desert. Garrett's horse is enjoying the comfort of the Boa Horse Boot, and April's horse is sporting the tried and true Original Easyboots.

Boa Horse Boots and Original Easyboots in Moab, UT

 

Gabriel Luethje

Graphic Design

As the graphic designer and photographer, I am responsible for the design and implementation of all of the EasyCare visual marketing materials including website, blogs, catalogs, brochures and packaging for our products.

Photo of the Week

This week's photo is another winner by Patitucci Photo near Durango, CO.

EasyCare President and CEO Garrett Ford and his brother Cole take a moment to enjoy the spectacular view after a ride up the Engineer Pass trail on a perfect fall morning. The horses are happy and their hooves are well-protected with Easyboot Glove hoof boots and Old Mac's G2 hoof boots.

When they're at home in the pasture, the horses will go barefoot and continue to enjoy the benefits of natural hoof care and the barefoot lifestyle that are at the core of EasyCare's philosophy.

 

Gabriel Luethje

Graphic Design

As the graphic designer and photographer, I am responsible for the design and implementation of all of the EasyCare visual marketing materials including website, blogs, catalogs, brochures and packaging for our products.


Photo of the Week

This week's photo is another from stunning Durango, CO, taken just a couple of weeks ago. EasyCare once again had the pleasure of working with Dan & Janine Patitucci of Patitucci Photo, and as usual they did not disappoint.

The fall colors were just starting to to really blaze, and the day of the photo shoot was cool, clear and crisp. Our very own Kevin Myers is enjoying a trot through the trees in this photo, and his horse is enjoying the comfort and protection of Easyboot Epic hoof boots.


Gabriel Luethje

Graphic Design

As the graphic designer and photographer, I am responsible for the design and implementation of all of the EasyCare visual marketing materials including website, blogs, catalogs, brochures and packaging for our products.

Photo of the Week

This week's photo was taken in the desert, not far from the EasyCare office in Tucson, AZ. It shows the Easyboot Glove handling some rough hard rock terrain with ease.

The Easyboot Glove is our favorite boot and has quickly become our most popular, by no accident. This hoof boot is affordable, light weight, and has proven itself over 21,000+ miles in the last year alone, conquering all types of terrain. From rocks and cactus to mud and water crossings, a properly fitted Easyboot Glove can handle it all.



 

Gabriel Luethje

Graphic Design

As the graphic designer and photographer, I am responsible for the design and implementation of all of the EasyCare visual marketing materials including website, blogs, catalogs, brochures and packaging for our products.