November 2013: Solely Equine

November finds us with cooler days, changing leaves and wild and wooly horses. November also brings Thanksgiving. A time to reflect and be thankful for friends, family and our hoof care professionals!

This month's EasyCare's dealer spotlight has landed in Arlington, WA, the home of hoof care professional Laura Rice of Solely Equine. Laura is a relatively new dealer teaming up with EasyCare for her booting needs in 2012. Her business savvy, skill and attention to detail keeps her in high demand and going full throttle maintaining around 300 head of barefoot horses.

Laura Rice of Solely Equine feeing right at home.

As many in the hoof care field will tell you, you don't choose hoof care rather it seems to choose you. Laura had no intention of becoming a full time trimmer but destiny had other plans. Her cousin introduced her to natural hoof care and the journey began with six of her own horses, an old rasp, a spent knife and a few trimming tips from her farrier. Attending a Horse Expo she learned from a trimmer presenting about Pete Ramey and dove into learning all that she could. Laura who was working full time never considered trimming as a vocation but rather a means to maintain her own herd. Again destiny called. It has been six years in the making but Laura has worked her way out of the office and out into the field as a full time trimmer.

There is nothing like a good referral and Solely Equine was built on word of mouth advertising. Happy horses equal happy clients and the rest takes care of itself. End of story. Part of the happy horse/ happy client equation is having a good working range of hoof boots with her at all times. Doing so enables her to meet her customers hoof care protection needs on the spot and her customers take notice. Punctuality is also a priority and her customers appreciate that they can set their watch by her timeliness. Laura treats each horse as it it were her own and her horse handling skills win her big kudos with her clients. Employing natural horsemanship methods makes her job easier and the horses happier. She humbly admits some of the most rewarding experiences as a trimmer is trimming the un-trim-able. Staying calm with uncanny patience goes far with these horses and they respond. Laura admits it is not easy but the job will be done in calm manner that is respectful to the horse.

Laura loves that hoof boots keep evolving and that EasyCare is making boots increasingly durable and easier to use. She feels this continued evolution is encouraging a greater number of horse owners to make the move to natural hoof care. Laura has been using the Easyboot Epics for about seven years but these days the Easyboot Glove is her favorite and best selling boot. She also stocks the Easyboot Glove Back Country and the Easyboot Trail. She sees the barefoot industry growing leaps and bounds and has several vets in her area that are acknowledging the benefits and results horses are achieving barefoot. She says horse owners are definitely becoming more informed. Owners are researching their options and educating themselves on hooves, barefoot hoof care and diet and how all tie in with accomplishing healthy hooves and a healthy horse.

We all love success stories and Laura shares one of her best. A previously foundered mare came to her with shoes and pads all the way around. The owner was looking for options and wanted to give natural hoof care a try. Laura was called, pulled the shoes and set the horse up in boots. The plan was boots for turnout and riding, then gradually used just for riding. Things were going well but the owner thought about moving back to shoes. The owner had other horses being shod and when approaching her farrier about shoeing the mare he refused, saying the horse's feet had never look better. He advised the owner to keep doing what she was doing and so it went. Recently Laura received a call from this owner saying she was on her way home from from a weekend riding trip with the mare. Outfitted with Back Country boots on the front and Gloves behind, the owner was thrilled with how comfortable the horse was moving and that the mare was feeling like a whole new horse. Mission accomplished! 

Laura is a member of  Pacific Hoof Care Practitioners and you can find her at solelyequine.com and on Facebook.

EasyCare is thankful for all of our amazing dealers and customers across the world.  We wish you all a wonderful Thanksgiving!


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