May 2013: Ernest Woodward

Movement: purely a moment in time, simple yet so complex.

Farrier and EasyCare dealer of the month, Ernest Woodward, knows movement is everything.

Ernest is passionate about movement and displays his talents for capturing it here.

You could say it was destiny. Growing up his stepfather was a veterinarian; his mother a dressage trainer. While in college, physics was his focus. As a farrier of 17 years, Ernest Woodward attributes his success to outside the box thinking and strives to push the envelope from the norm of farrier work and service. Ernest finds great interest in the challenge and detail needed in working with show horses and spends most of his time today dedicated to the needs of the dressage sport horse and therapeutic work.

Ernest joined the EasyCare dealer network in July of 2012, and says discovering the Easyboot Glove has changed everything. Previously, he felt there was not a boot on the market that could meet the demands of a competitive horse. Now he says he has that boot with the Easyboot Glove and can confidently recommend it to his sport horse clients. He also finds tremendous value in utilizing the Easyboot Rx and EasySoaker.

Tips for Success
Hoof care is a highly service based industry and Ernest feels whether you are a trimmer or farrier, professionals need to increase their connection with their clients and make more time to individualize each horse and client. A significant part of his business strategy is staying very involved in his realm of the horse community, from managing horse shows to serving on a local non-profit board. He spends thousands of dollars each year on research, time and tools, and fully utilizes social networking. The bottom line is simple - do great things for your clients and horses and make sure people are aware of what you are doing.

Rewards
One of Ernest's most rewarding experiences was recently teaching one of his clients from Canada to trim, enabling her to care for her own horse and maintain it barefoot when home. Ernest says, "To watch her not only take her competition horse barefoot, but to have the dedication to learn what was necessary to perpetuate her success was tremendously inspiring." He adds that his most memorable hoof boot experience was taking a horse from a $500 shoeing to barefoot and quickly seeing the results of a sounder horse and happier client. He does preface that it doesn't happen every time but when it does it is tremendously satisfying.

When we talk about the future of the barefoot competitive horse, Ernest feels the door has been kicked wide open for the dressage sport horse industry. He believes there are a lot of people that will have the courage to break conventional thought and try something new for their horse. Sometimes it may not be the right fit, but sometimes they might find a whole new direction for the horse.

Ernest resides in Cardiff-by-the Sea, California, with his wife and four-year old daughter while maintaining a practice of about 250 horses. He is also currently working closely with EasyCare on the EasyShoe project. Life is full for Ernest Woodward and we could not be more pleased to have him on the team!

To learn more about Ernest visit his Facebook page at Ernest Woodward - Farrier.


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