Congratulations to Hadley's, EasyCare's Dealer of the Month for June. Hadley's is located in Canon City, Colorado and they are very early in their EasyCare Dealership career. They just became an EasyCare Dealer on February 25, 2013, but they have taken EasyCare Hoof Boots to a whole new level.
When Shay-Lee Hadley first contacted us to become an EasyCare Dealer, we were somewhat concerned. How could our EasyCare products fit with a company that was now manufacturing banners, providing embroidery services and dealing with some equine products? But, they also manufacture Barrel Wraps, which are barrel covers that provide advertising for barrel racing events. This should have been a clue to us. After talking with Shay-Lee by phone, she was so enthusiastic, convincing and engaging, that we approved them.
When a dealer is approved by EasyCare, we encourage them to stock a few of each of our best selling boots. Shay-Lee would only order the Easyboot Rx and EasySoaker. Again, we were a little concerned. No need for concern - she and her husband, Jack, had it all under control.
We found out that they were bringing the EasySoaker and the Easyboot Rx to barrel racing events and were selling out of them at every event.
When they were on their way to BBR Finals in Oklahoma City, Shay-Lee called for an order of Rx boots and we were back ordered on size 3. We suggested bringing the Easyboot Trail. They enthusiastically brought the Trails with them and sold out of them the day before the event started. They called us and we did a direct ship of Trails right to the Oklahoma Fairgrounds. They had horses lined up at their booth waiting for fittings to buy the Easyboot Trail.
Jack doing fittings at the Oklahoma Fairgrounds.
A barrel horse sporting his Easyboot Trails.
And they sold out again! On their way home, Jack was driving and Shay-Lee called for seventy-two more Easyboot Trails that they had taken orders for on the last day of the finals.
It turns out that Hadley's have recognized a strong niche for hoof boots for barrel racers. Shay-Lee said that she had previously used a competitors boot on her horse and found that they were just too heavy and clunky. She did some investigation and liked the Easyboot Rx and then the Trails. These athletes are most often standing on cement floors in stalls for two or three days, waiting to go in for their 16 second run. What a better way to protect their legs and give them comfort than to have them wear EasyCare hoof boots with foam comfort pads. They also recognized that the Easyboot Trail gives these horses great traction when trailering.
Next the Hadley's are headed to NBHA (National Barrel Horse Association) in Mississippi and after that they are off to Las Vegas. Let's see who can keep up with the Hadleys!
Bear Dog is Haldey's best EasyCare hoof boot promoter.