I attended the International Hoof Care Summit in February and the AERC convention in March. There is nothing better than getting to spend time with boot users. One of my favorite things to do during trade shows is to start a collection of things people say to show the diversity of user experiences. Below are my six favorites.
1. "You can't canter in Easyboots."
2. "Those boots don't work."
3. "Can you ride in those boots?"
4. "I only finished Tevis because of my Easyboots."
5. "I've never lost a boot."
6. "You don't ride in the kind of country I ride in."
So, about #1: we've been picking up the speed a little in our horse training program. We've been taking advantage of the warmer climate at the New Mexico/Colorado border and getting some training rides in sand washes and along the dirt roads that service the oil fields. The footing is slick in the wet, but it dries out quickly to form a hard-packed surface that we've been getting some speed training on.
Three of the four horses in the video above are wearing Easyboot Gloves (read on for data on the fourth horse). If you subscribe to this blog via RSS, you can see the video at http://youtu.be/68wMnLp_T8A. Two of them are wearing well-used Gloves without any athletic tape. Here are the stats:
Distance: 17.7 Miles (28.5 KM)
Time: 2.2 Hours
Maximum Speed: 15.6 MPH (25.1 KPH)
Elevation Gain: 1,734'
Highest Elevation: 7,400'
Number of Easyboot Gloves Lost: 0
If you found the above video dull, maybe you should check out Garrett's ingenious girth cam footage below, taken at the same time as the first video in this post. You'll find it mesmerizing. If you're an RSS subscriber, see the video at http://youtu.be/dxOSHRooD_Q.
It does a good job of showing the Easyboot Glove at faster speeds and gives you an up-close sense of how much concussion the boots absorb on hard-packed road. How do you like the thud as each hoof boot hits the ground?
Question for the post: one of the horses in the video is testing a prototype of the new EasyShoe. Can you tell which horse it is?
Keep up the bootlegging.
Director of Marketing
I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your equine partner.