Validation or Compensation?

Which one are you looking for? One theory suggests that many of us are looking for one or the other - motivated by some kind of obscure desire for emotional or material compensation.



Frieda Kahlo and Diego Rivera 1931 by Frida Kahlo. Compensation in a very different form.

I just spent a week in western Massachusetts at Equine Affaire, and I'm happy to report that life in the real world is actually quite different. New England is populated by thousands of boot users - both shod and unshod - who have adopted a riding protocol free of any need for any form of compensation. They just are. They are present. They are confident. And they think nothing more of it than what it stands for: a choice. An art.



Some of the wonderful booted riders at Equine Affaire talking with Dee Hoime.
 
My take-away from New England last week is that there is a third choice. So be present. And be gracious.

EasyCare peeps will be spending some time in the East in 2011 getting to know the splendid boot users from north to south. Is there an event you'd like us to attend? If so, please tell us about it: add a note to the comments section at the bottom of the post (or if you're an RSS subscriber, click here and scroll down).

We're still looking for name suggestions for our new wide boot (we've already received more than 300 suggestions). The winning name gets to test the boots and win an iPod. And we're looking here for Backcountry riders too.

Kevin Myers

easycare-marketing-director-kevin-myers

Director of Marketing

I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your horse.


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