Tevis 2015: Meet Easyboot Elite Team Member Derick Vaughn

Derick started learning how to trim and nail on shoes from a local farrier near his home town in Humboldt County, California early in 2011. Always interested in horses, and a fan since childhood of day-long rides into the famous redwood forests of the area, Derick decided a career in the horse industry would suit him well. In September of 2011, he attended Red Rock Horseshoeing School and studied under Dave Abel. Derick wanted to expand his experience and learn more about alternative hoof care methods. He made contact with Megan Hensley, a barefoot trimmer based in the area. He tagged along with her for a day, and was so fascinated by the work and impressed by the results, that he decided to apprentice with her and colleague, Amy Thornbury. He eventually sold his anvil to start his own barefoot trimming business in Humboldt County. 

At work applying EasyShoes in Durango, Colorado.

He moved to Durango, Colorado, in September 2014, after two trips there to work with horses in the area. He appreciates the opportunities offered to him by living in close proximity to the the EasyCare research and development location because of the dynamic group of people he gets to meet and work with, including Curtis Burns and Dr. Ric Redden. In 2014, he applied Easyboot Glue-Ons to the Haggin Cup winning horse as well as Tevis Cup winning horse. In 2015, he glued EasyShoes onto a horse nominated for the famed Darley Award. Derick considers his area of expertise to be the application of glue-on composite shoes. His favorite classes at school were Ceramics and Wood Shop. When you watch him work, you might see some parallels in the balance and finishing techniques he uses. 

Riding the foothills at his favorite ranch in Humboldt County, California.

When asked to identify the three most influential people in his career path thus far, Derick credits Garrett Ford for teaching him to care about his work and to take special care around the details in the work often overlooked by others. He acknowledges Curtis Burns for an expression that Derick lives by: "Are you going to leave it like that?". Derick hears that question as he completes every trimming or gluing job he works on. He credits Megan Hensley for teaching him about hoof function, diet, mechanics, the difference between a farrier trim and a barefoot trim, and for helping him build a clientele in the sector that interests him the most. The biggest challenges Derick sees in his hoof care practice are staying true to the ten-year vision he has for his business, and managing to build a specialized practice in a small mountain town three hours from the closest highway. As well as developing his business in the Four Corners area, Derick regularly travels to Texas and Florida to work with clients from the Arabian horse racing world.

Looking ahead to the week spent with the Easyboot Elite team at the 2015 edition of Tevis, Derick is most excited about the honor of working with five of the best gluing hoof care practitioners in the country. He also hopes to be able to achieve his double cup gluing status for the second year in a row. 

A collage from Tevis 2014.

The Easyboot Elite team is a group of six gluing professionals from around the country who will spend the week before the 2015 edition of the Western States Endurance Ride gluing Easyboot Glue-Ons onto horses entered to compete in the ride. Together, they form the most accomplished and sophisticated team of gluing professionals in the world. To book your Tevis 2015 gluing appointment, please call any of our Customer Service Representatives at 1-800-447-8836, and be sure to read last week's blog about the appointment process.

Kevin Myers

easycare-marketing-director-kevin-myers

Director of Marketing

I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your equine partner.

Tevis 2015: The Finest Gluing Team of Professionals is Available to All Competitors

Celebrating its 60th anniversary this year, the Western States Trail Ride promises to be a landmark event befitting Diamond Anniversary status. EasyCare has a long and successful history at the worlds most challenging 100-mile event. For the fifth year in a row, EasyCare enjoys prestige status as the official hoof boot of the event, and will be providing gluing application services to all competitors who wish to benefit from the competitive advantage Easyboot products are known for. 

Heather Reynolds and Hadeia riding through the town of Foresthill, California, on their way to a first place finish.

To build upon the success of past years' gluing activities, EasyCare has assembled a hand-picked team of the finest hoof boot gluing professionals in the country who will be on site at the Auburn Fairgrounds applying Easyboot Glue-Ons to more than one third of the competing horses in the 2015 event. The team is made up of Curtis Burns, Ashley Gasky, Jeremy Ortega, Deanna Stoppler, Pete Van Rossum and Derick Vaughn. Each of the hoof care professionals has been chosen based on their various successes and achievements in the hoof care world, and will be provided to the Tevis competitors at no cost. Scheduled to take place over two days at the fairgrounds in Auburn California, this hoof boot application will set new standards in excellence for hoof protection application at the 60th anniversary edition of the Tevis Cup.

Hoof care practitioners Curtis Burns and Ashley Gasky - two members of the 2015 EasyCare Elite gluing team for Tevis.

All competitors who wish to take advantage of the gluing team must make an appointment in advance. The 2015 gluing schedule is as follows:

Wednesday, July 29, 2015
Auburn Fairgrounds 9:00 AM - 3:00 PM.
 
Thursday, July 30, 2015
Auburn Fairgrounds 9:00 AM - 4:00 PM.
 
Friday, July 31, 2015
No gluing.

Please note the following six items:

  1. Location - unlike prior years, gluing will only take place at one location: the Gold Country Fairgrounds in Auburn, California. There will be no gluing services offered at Robie Park this year. 
  2. There will be no gluing services offered on Friday.
  3. EasyCare will provide Easyboot Elite team members' gluing services at no cost. However, each rider is required to provide the boots and materials needed (new, unused and untouched Easyboot Glue-On shells; 1 tube of Adhere; 4 Adhere Tips; 1 tube of Sikaflex).
  4. Please bring a horse that has been trimmed within the previous five days. Angles, toe length, heel height, etc. should all be pre-determined and implemented well in advance of your arrival in Auburn by you and your hoof care practitioner. The Easyboot Elite team will not be making any such changes as part of your gluing appointment. No shod horses will be accepted for appointments.
  5. We request that all horses should have successfully completed at least one race in Easyboot Glue-Ons before attempting Tevis in Glue-Ons.
  6. No gluing services will be offered unless an appointment has been booked in advance.

Easyboot Glue-Ons dominated Tevis again in 2014: 

  • The 2014 Tevis Cup (first place) was won in Easyboot Glue-Ons by Heather Reynolds and Hadeia in 14h17.
  • This is the fourth year in a row for the first place Tevis horse to be wearing Easyboots.
  • The Haggin Cup (Best Condition) was won by Barrak Blakely on MCM Last Dance.
  • At 15, Barrak is the youngest rider to win the Haggin Cup. At 17, his horse is the oldest horse to win Haggin Cup. 
  • Five of the top ten horses to finish were in Easyboots.
  • Ten of the top 15 finishers were in Easyboots.
  • 25% of all finishing horses were in Easyboots.

To book your Tevis 2015 gluing appointment, please call any of our Customer Service Representatives at 1-800-447-8836.

Kevin Myers

easycare-marketing-director-kevin-myers

Director of Marketing

I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your equine partner.

Tevis 2015: Meet Easyboot Elite Team Member Pete Van Rossum

Pete has been deeply involved in all aspects of equine hoof care with Ernest Woodward and their affiliation with Dr. Mark Silverman and the Southern California Equine Podiatry Center. His ongoing full-time apprenticeship with Ernest provides Pete with the opportunity to work with some of the top dressage horses in the country, both at home in San Diego and around the country. His experience includes traditional equine shoeing, barefoot trimming and booting, composite glue-on shoeing applications, and founder care/therapeutic applications. Pete lives in Ramona, CA and works throughout the San Diego area, including Del Mar and Rancho Santa Fe.

Pete currently provides hoof care for between 100 and 125 horses every month. His primary focus when not working directly with Ernest is on working barefoot dressage horses, and therapeutic shoeing applications. The proudest moment in his hoof care career was being able to provide the options and support for a chronically lame retired horse to come back to full work with EasyShoes.

Ernest Woodward has been Pete's primary influence in understanding and applying a wide range of podiatry solutions for horses in a variety of working conditions. His association with the Southern California Equine Podiatry Center and Dr. Mark Silverman has been a priceless source of information and inspiration for Pete, as well as the frequent clinics they regularly present throughout the country allow him a larger perspective of podiatry needs in different environments. In addition, the influence of Pete Ramey's teachings led him from trimming his own horses to expanding his passion for equine podiatry as his main life focus.

When asked about the greatest challenge in his hoof care practice today, Pete says he needs to constantly keeping an open mind to adapt and change when new products, technologies and methods evolve and develop in the field. He also says it is important to make the time to attend clinics and meet peers around the world for exposure to the best minds and talents in equine hoof care. His third identified challenge is to keep the courage to try new things.

Looking towards the Easyboot Elite week at the 2015 edition of the Western States Trail Ride, he says the thing that excites him the most is the no-room-for-error, all-in opportunity to help Tevis competitors and their equine partners get the absolute most out of their partnership and the latest EasyCare technologies to realize their maximum potential at the event.

Pete has been a lifelong surfer, and as regularly traveled internationally to the Caribbean, Fiji, Hawaii, mainland Mexico and other destinations in the search of large and perfect waves.

The Easyboot Elite team is a group of six gluing professionals from around the country who will spend the week before the 2015 edition of the Western States Endurance Ride gluing Easyboot Glue-Ons onto horses entered to compete in the ride. Together, they form the most accomplished and sophisticated team of gluing professionals in the world.

Tevis 2015: Meet Easyboot Elite Team Member Jeremy Ortega

Jeremy Ortega began trimming his own horses' feet in 2004, when his wife’s uncle, Hank Kuiper, a farrier from Colorado, came out and taught him. He met barefoot trimmer, Dave Fitton, a year later and apprenticed with him for two years. In 2007, Jeremy attended the Oregon School of Natural Hoof Care. Today, Jeremy prides himself in maintaining and achieving a sound barefooted horse. He trims 110-120 horses on a monthly basis.

Jeremy lives with his wife in the Mokelumne Hill, California area. They had been looking for a house and property in a rural area that was close enough to the Sierras to ride conveniently. They wanted to be in Calaveras County because it’s a small, sparsely populated county with a rich history from the Gold Rush era. It’s a perfect place to raise horses and enjoy what the outdoors have to offer. It also allows for easy travel so Jeremy can continue to support his clientele in the Bay Area.

Jeremy takes most pride in his experience of working with a well bred, well trained cutting horse suffering from chronic lameness due to navicular syndrome and rehabbing him into a sound, happy and renewed working horse.

We asked Jeremy about the greatest influences on his work. He acknowledges Dave Fitton, because he opened the door to the idea of the art of the barefoot trim. Before he met Dave, he was following a formula and trimming his horses to maintain toe length and heel height without understanding why. Dave started Jeremy on the path to understanding the dynamics of the hoof and its role in the health and well-being of the horse. He names Cheryl Henderson, explaining that it wasn't until he went to the Oregon School of Natural Hoof Care that he found like-minded people with a passion for hoof care and the horse just like his own. Cheryl's passion for teaching and sharing her knowledge was inspiring and her methods simplified trimming the hoof and took out a lot of the guess work. It gave him the ability to tackle harder and more challenging cases with more confidence. It also taught him that the distorted hoof can be trimmed back into balance, thus improving the overall health of the hoof and the horse. Jeremy's final nominee is Daisy Bicking, who filled the gap for him between the traditional farrier and the barefoot trimmer. As there are limitations in everything, he sees Daisy as bridging that gap so many hoof care practitioners need. "There were times in my practice that I felt in my gut if I had the ability to shoe a horse I could move it along quicker in its rehab regaining soundness in less the time."

When asked about the three greatest challenges in his hoof care practice today, Jeremy identifies client education and bringing awareness about the importance and depth of good sound hoof care practices, including nutrition, environment, exercise and the many options of hoof protection now available. He also says that working in a profession that is often misinterpreted and not always looked at as a viable, sustainable practice in rehabilitation by the veterinarian community and the traditional farrier create ongoing challenges for him. Although horses have been ridden and working barefooted for a very long time, the barefoot evolution is relatively new. Lastly, he says identifying himself in this profession as more than a barefoot trimmer, but a practitioner of hoof care.

When Jeremy contemplates the 2015 Tevis gluing activities, the one thing that excites him the most is having the opportunity work with Curtis Burns and his fellow team members towards the same goal of enabling the equine athlete and rider to compete at the level of the Tevis Cup.

If you see Jeremy in Auburn in July, be sure to ask him about his former career as an art director and graphic designer.

The Easyboot Elite team is a group of six gluing professionals from around the country who will spend the week before the 2015 edition of the Western States Endurance Ride gluing Easyboot Glue-Ons onto horses entered to compete in the ride. Together, they form the most accomplished and sophisticated team of gluing professionals in the world. 

Tevis 2015: Meet Easyboot Elite Team Member Ashley Gasky

Ashley Gasky began trimming horses in the summer of 2010 when she asked a visiting farrier to remove her horse's shoes. By the fall of 2010, she had been introduced to Dr. Judith Shoemaker's work and attended a hoof care clinic hosted at her facility in Nottingham, PA. Following this clinic on hoof distortion, she volunteered at various postural rehabilitation clinics with Doctors Shoemaker and Gellman who were frequently assisted by Elizabeth Reese, Daisy Bicking and Lee Follett. Her immersion into the postural rehabilitation paradigm was life-changing. It enabled her to correct her horse's feet and the rest of her horse's body. By 2012, Ashley's knowledge and reputation as a hoof care practitioner had evolved. She flew to California to attend the Epona Shoe Institute and began taking her career in hoof care very seriously. In 2013, she joined the American Association of Professional Farriers, an organization dedicated to continued education.

Barefoot trimming in a perfect barn environment with the help of a trusty Hoofjack.

A large percentage of Ashley's practice is dedicated to barefoot horses. She is able to fit them for boots or shoe them as necessary. She considers shoeing in composite materials (non-metal shoes) to be her niche. In working with Curtis Burns, she feels she has learned a highly effective gluing technique. The technique does not require special treatment of the horse while the glue-on shoes are being applied. Ashley works with a client base of 75 - 100 horses on a regular basis and about a dozen other emergency cases per year.

Ashley is based in rural Saratoga County, New York. There are approximately 11,000 horses in Saratoga county, making it a great place to be in the horse business. She lives 15 minutes from the town where she was raised, so technically she knows somebody who knows somebody on every street corner, for miles. When asked what she values most about her home base, she credits the land, the flora and fauna, the pure dichotomy of the sophisticated Saratoga Springs in the summer with the rough and ready agriculture-based communities that surround it. 

Working at an anvil.

We asked Ashley about the greatest influences on her work. She acknowledges Dr. Judith Shoemaker because without her, postural rehabilitation would not be a teachable practice. She names Esco Buff because of his insurmountable presence and patience. He has also helped Ashley develop her business skills and build an efficient, effective whole-horse approach to farriery. Esco, she says, is a walking, talking search engine of information on the equine hoof. Ashley's final nominee is Curtis Burns, who helped remodel her gluing techniques to be highly effective under all circumstances.

When identifying the three greatest challenges in her hoof care practice today, Ashley lists time, money, and environmental stressors. Time, she says, is the greatest limiting factor for us all. Money is a necessary evil. Environmental stressors are not nearly so cut and dry for her: they can be anything from terrain that is too wet or too dry for proper hoof health. It can be a barn environment that is not conducive to hoof and horse care, or it can be a rich green pasture that leads a susceptible horse down a painful path to laminitis. 

Curtis Burns (also on the Easyboot Elite team) and Ashley Gasky.

When Ashley contemplates the 2015 Tevis gluing activities, she is most excited to see the horses she's worked on go out and compete in the toughest endurance race in the world. She will be feeling the struggle and the triumph of each horse. When you see Ashley in Auburn at the Tevis Easyboot Elite gluing event in July 2015, be sure to ask her personally about her passion for dancing. She dances swing, salsa, and even blues. Anyone up for a dance?

The Easyboot Elite team is a group of six gluing professionals from around the country who will spend the week before the 2015 edition of the Western States Endurance Ride gluing Easyboot Glue-Ons onto horses entered to compete in the ride. Together, they form the most accomplished and sophisticated team of gluing professionals in the world.

Kevin Myers

easycare-marketing-director-kevin-myers

Director of Marketing

I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your equine partner.

EasyCare 2015 AERC Convention Gluing Contest

Will you be attending the annual American Endurance Ride Conference gathering in Reno, NV, on March 6 & 7, 2015? If so, you should enter the EasyCare 2015 AERC Gluing Contest.

With $1,000 in cash prizes, this could be your chance to pay your way to the the AERC Convention. Simply apply an Easyboot Glue-On to a Blacksmith Buddy foot. We will have with us all the materials you need to make the best gluing application of the whole competition. Enter by signing up at tinyurl.com/k9f3xy6.

Contest Details

  • All tools and supplies will be provided to the contestants at no cost.
  • Vettec Adhere and Sikaflex will be used for gluing.
  • Cash prizes: $500 for 1st place, $300 for 2nd place, and $200 for 3rd place.

Judging Criteria

  • Hoof prep technique.
  • Quality of fit to the Blacksmith Buddy foot.
  • Overall gluing application skills, including volume of glue used, neatness of application.
  • Quality of final finishing.
  • How closely did the contestant follow the required gluing protocol?

Contest numbers are limited and gluing appointments will be assigned based on availability of appointments, so do not delay. Sign up at tinyurl.com/k9f3xy6.

We look forward to seeing you in Reno.

Kevin Myers

easycare-marketing-director-kevin-myers

Director of Marketing

I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your equine partner.

Team Easyboot 2015 - The Contest is Open

We are excited to announce EasyCare is now accepting applications for Team Easyboot 2015. Team members will be selected based on their knowledge of the EasyCare product line, their diversity of riding activity, and their influence in their community.

Expectations of Team Easyboot Members
If accepted onto Team Easyboot 2015, members are expected to:

  1. Represent EasyCare in a professional and positive manner.
  2. Actively promote and inform others about all EasyCare products and help others in the field.
  3. Be available to assist in boot fitting and to provide advice in person and online.
  4. Blog once a month on the EasyCare corporate blog.
  5. Actively participate with positive interaction and product advice on the Easyboot Facebook page.
  6. Wear Team Easyboot attire at events.
  7. Display Team Easyboot logo on tack, trailers and vehicles.

Summary of Benefits

  1. Access to discounted EasyCare product for personal use.
  2. Access to the EasyCare staff for general booting education and problem-solving.

Note: Product purchased through the Team Easyboot discount program is for personal use only and cannot be resold.

Application
If you would like to be considered for membership on Team Easyboot 2015, please answer a few basic questions in our online Application Form. Applications will be accepted until 10:00 PM Mountain Standard Time on Friday, February 13, 2105.

The Selection Process
Members of Team Easyboot 2015 will be selected by a panel of EasyCare staff. The new team members will be announced on Monday, February 23, 2015.

Good luck!

Kevin Myers

easycare-marketing-director-kevin-myers

Director of Marketing

I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your equine partner.

Glue a Shoe and Win All the Money

Will you be attending the International Hoof Care Summit in Cincinnati, Ohio, on February 4 & 5, 2015? If so, you should stop by at the EasyCare/No Anvil booth #723/725 and enter the 2015 EasyShoe/No Anvil Gluing Contest presented by Blacksmith Buddy.

With $2,000 in cash prizes across two gluing divisions, this is your chance to pay your way to the IHCS. Come get your glue on with us. Choose to apply a Polyflex Horseshoe or one of the four EasyShoe models to a Blacksmith Buddy foot. We will have with us all the materials you need to make the best gluing application of the whole competition. Enter either the Polyflex or EasyShoe division by signing up at: easycareinc.wufoo.com/forms/easycarepolyflex-gluing-contest-registration/.

ESP.jpgpolyflex turf shoe.png

Contest Details.

  • All tools and supplies will be provided to the contestants at no cost.
  • EasyShoe Bond Fast Set will be used for gluing.

Judging will be based on the following: Cash prizes: $500 for 1st place, $300 for 2nd place, and $200 for 3rd place in each division.

  • Hoof prep technique.
  • Quality of shoe fit to the Blacksmith Buddy foot.
  • Overall gluing application skills, including volume of glue used, neatness of application.
  • Quality of final finishing.
  • How closely did the contestant follow the recommended gluing protocol?

Contest numbers are limited and gluing appointments will be assigned based on a first come, first served basis, so do not delay. Sign up at easycareinc.wufoo.com/forms/easycarepolyflex-gluing-contest-registration/.

We look forward to seeing you in Cincinnati!

Kevin Myers

easycare-marketing-director-kevin-myers

Director of Marketing

I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your equine partner.

EasyCare Announces the 2015 Easyboot Elite Tevis Gluing Team

We announced today the selections for the 2015 Easyboot Elite Tevis Gluing Team. Six individuals were chosen from more than 100 applicants from across the world. Together, they will take on the challenge of applying Easyboot Glue-Ons to more than 50 horses entered in the 2015 Western States Trail Ride, aka the Tevis Cup.

We consider the booted Tevis horses in 2015 very fortunate to be under the hoof care and supervision of six such accomplished individuals for the most challenging 100-mile endurance event in the world.

The 2015 Easyboot Elite Tevis Gluing Team members are:

Curtis Burns, Wellington, FL
Ashley Gasky, Ballston Lake, NY
Jeremy Ortega, Mokelumne Hill, CA
Deanna Stoppler, Fairfax, VT
Peter Van Rossum, Ramona, CA
Derick Vaughn, Durango, CO

Each of the team members was selected based on their prior experience in hoof care, expertise in the application of composite shoes and hoof boots, as well as an ongoing demonstrated commitment to continuing education and evolution of their hoof care practice. 

MCM Last Dance in Easyboot Glue-Ons with Barrak Blakely with and his family at the presentation of the 2014 Haggin Cup award. 

It is an impressive group of hoof care professionals who boast significant achievements between them. Whether it be applying Polyflex horseshoes onto the winning horse of the Breeders’ Cup Classic, gluing hoof boots onto the Tevis Cup and Haggin Cup winning horses, applying EasyShoes onto the highest performing dressage horses in the country, or dedicating their time to working in partnership with the finest farriers in the country, this team truly represents the elite in today’s hoof care industry. How fitting that they will be applying hoof boots to horses who will cover the most grueling 100-mile horse event known to man and woman.

Easyboot is no newcomer to the annual Western States Trail Ride. In 2014, ten of the horses in the top 15 horses were wearing Easyboots. The first place horse in 2011, 2012, 2013 and 2014 was wearing Easyboot Glue-Ons. The Best Conditioned horses (Haggin Cup) in 2010, 2011, 2012 and 2014 were wearing Easyboot Glue-Ons.

The Easyboot Elite team will work in pairs for three days during the week of the event. Based out of the Gold Country Fairgrounds in Auburn, California, the three teams of two professionals will care for more than 50 competing horses in preparation for race day on Saturday, August 1, 2015. It will be the 60th anniversary of the event, and the sixth consecutive year that Easyboot Glue-Ons have been used to traverse the Tevis trail. 

Kevin Myers

easycare-marketing-director-kevin-myers

Director of Marketing

I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your equine partner.

New Products for Hoof Packing and Solar Support

Have you been thinking about using hoof packing or what options there are for additional solar support when using the any of the EasyShoe products? Perhaps you are looking for hoof packing to go along with your steel shoes? If so, this video featuring some of the EasyCare customer service staff might be of interest to you. We recently added a series of Glue-U Shufill products to our inventory line and the video compares setting times and each densities of each of the new products at our Durango, Colorado office location.

EasyCare now carries the entire range of Shufill silicones, as well as the two-part dental impression material (putty) and application guns.

There are four different durometer (or densities) of Shufill silicones available, as well as a two-part dental impression material. We also compare setting times and densities of Vettec Equi-Pak Soft and Vettec Sole-Guard. Each of the application guns used are also available on the EasyCare website.

 

At the end of the video, we use a durometer tester to show how hard each of the products sets up. We also try combining some of the silicones to see how well they bond together. We were pleased with the results.

If you would like more information on any of the new products, feel free to call us at 1-800-447-8836 or visit the Quick Shop tab on our website and search for Glue-U.

Kevin Myers

easycare-marketing-director-kevin-myers

Director of Marketing

I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your equine partner.