Launching the EasyShoe in England

I had the honor of attending the British Equestrian Trade Association Show in Birmingham last week. BETA International, as it is affectionately known, is the largest equine trade fair in the United Kingdom, and reunites an interestingly eclectic mix of tweed and rubber boots. I was there to work with Trelawne Equine, who had done a brilliant job of launching the new EasyShoe to the UK market in the days and weeks leading up to the show.

Although there was not an abundance of blacksmiths there, several stopped by at the Trelawne Equine booth and stayed for a while inspecting each of the four EasyShoe models. The trusty Blacksmith Buddy was there, thanks to Carl Bettison of Stromsholm, which afforded me the opportunity to demo the installation of the EasyShoe using Vettec Adhere.

I later went on to give an EasyShoe clinic in Durham in the north of England - attended by some 30 local blacksmiths, set up by Lucy Nicholas of Trelawne Equine and hosted by Dr. Paul Proctor of Simply Horses Vet Clinic. There was a lot of good dialogue with them and great interest, particularly in the glue-on versions of the EasyShoe.

Trying their hand at the EasyShoe Performance N/G.

Given the stringent laws in the UK for application of permanent hoof protection devices we have chosen to work with Stromsholm Ltd as distributor for all four of the new EasyShoe models in the UK. In effect, we are now working with two different departments for distribution of our EasyCare product line. Trelawne Equine will continue to act as the UK distributor for all products except the EasyShoe, and Stromsholm Ltd. will act as the UK distributor for the EasyShoe line and its related products.

The congregation of blacksmiths in Durham.

For EasyShoe enquiries in the UK, please contact Stromsholm Ltd. at 01908 233 909 or For all other EasyCare Inc. product enquiries in the UK, please contact Trelawne Equine at 0844 257 8585 or

Kevin Myers


Director of Marketing

I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your equine partner.

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