The 2010 ride year draws to a close next week and the participation by the membership to generate funds for AERC has been astounding. By the time the 2010 ride season ends on November 30 and the mileage totals have been submitted and tallied, EasyCare will have contributed more than $11,000 in new and unbudgeted funds to AERC. It will be the third largest sponsorship in AERC's 39-year history.
The total sum represents cumulative mileage totals in the 2010 EasyCare Hoof Boot Contest well in excess of 41,000 competition miles; approximately twice the 2009 year total of 21,301 miles. We wanted to help AERC at a time when the organization needed it most and this was the perfect solution to provide support for the organization while building awareness in our brand.
The concept was simple: EasyCare paid AERC 25 cents for every AERC mile completed in EasyCare hoof boots. Any and all AERC sanctioned distances counted towards total rider mileage. For example, if a registered rider completed an AERC sanctioned 50-mile event in Easyboots, EasyCare submitted $12.50 to AERC.
The partnership between Easyboot and AERC goes back as early as 1972, when nuclear physicist Dr. Neel Glass conducted his own test of the Original Easyboot in endurance riding.
Participating riders should submit their miles to the EasyCare offices by December 31 to complete their participation in the 2010 EasyCare Gives Back to AERC Campaign.
Oh yes, and Easyboot is the official hoof boot of AERC.
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