A Transition Indeed: Aware and Engaged

Building on Reputation
Back in the day, Easyboots were used in times of significant need or by riders whose signature was to ride cautiously and safely to the finish line.


The same is still true today, but things have also changed significantly. The number of boot users is growing at a rate that will make your head spin. And the success stories of riders have expanded too. Last weekend alone, Easyboot users won first place finishes in both days at the 50 mile races at Fandango as well as first place in the 100-mile race.

At the Sangre Scenic in Colorado, Easyboot users won the 75 mile race and won the Best Condition Award.

At the Ride the Divide event in New Mexico, Easyboot users were scattered across the top ten placings, including first, third and fourth place and the Best Condition award.



Randy Winter and Walker in Easyboot Gloves. They got Vet's Choice Award at Sangre Scenic last weekend.
 
Moving Ahead
So if you once thought Easyboot may not be the brand for the kind of riding you want to be known for; think again. I'm the lucky person who got the Best Condition Award in the 75 mile race in Colorado. That horse is 12 months into his transition, and I'm not looking back. Ever.

Explore, Experiment, Succeed
It seems to me that there's an interesting change in what we once knew as the dividing line. There is a growing chasm between those who are actively exploring and experimenting with new ideas and embracing change, and those who accept status quo. If you're reading this, you're probably already making the effort to encounter new challenges. You've made a choice: the decision to be aware and engaged.

Easyboots have enjoyed their own transition. The Easyboot Glove now epitomises more than ever the harmony of natural horse care with ease of use: a true Easyboot.

If you're using our boots, don't forget to sign up for the 2010 Hoof Boot Contest. Contestants have already racked up more than 15,000 competition miles this year alone.

Keep up the bootlegging.

Kevin Myers

easycare-marketing-director-kevin-myers

Director of Marketing

I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your equine partner.


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