What can you expect from EasyCare in 2014? A lot of exciting projects are coming to a head.
The EasyShoe Performance N/G allows the shoe to be nailed or glued. The
integrated nailing plate is clearly visible through the opaque design of the shoe.
There will be four EasyShoe models released at the end of January 2014 and available for purchase worldwide by February 2014:
- EasyShoe Compete
- EasyShoe Sport
- EasyShoe Performance
- EasyShoe Performance N/G
The EasyShoe has gone through almost three years of development and testing and provides a wealth of advantages. Enjoy the benefits of a barefoot protocol without having to apply and remove hoof boots each time you ride. The new EasyShoe allows the hoof to naturally expand and contract laterally and vertically. The open sole design assures complete breathability of the sole and frog.
Manufactured with the latest in polyurethane technology, the EasyShoe dramatically reduces concussion on hard surfaces yet offers maximum durability and longevity. Use the EasyShoe to help offset chronic symptoms of thin hoof walls, sensitive heels, quarter cracks and slow hoof growth. Unique glue wings at the quarters maximize gluing surface area and contain glue holes to increase glue depth at a critical location.
EasyShoe Clinics in the US
An exciting partnership with Daisy Bicking of Daisy Haven Farm will allow us to offer a national tour of five EasyShoe clinics across the US. The exact dates and locations are being finalized - we will have more information to share in the coming weeks.
EasyCare World Tour 2014
EasyCare representatives will be present at certain key international events throughout 2014. Expect to see key members of the EasyCare management staff at the following events:
- International Hoof Care Summit - Cincinnati, Ohio. January 28 - 31, 2014
- Strohm Open House, Dusseldorf, Germany. February 6 - 9, 2014
- BETA International - Birmingham, England, February 16 - 18, 2014
- EasyCare DownUnder EasyShoe Clinic - Melbourne, Australia. February 23, 2014
- SPOGA Horse - Cologne, Germany. August 31 - September 2, 2014
- Equitana Asia - Melbourne, Australia. November 20 - 23, 2014
Did you notice something different in 2013 compared to previous years? EasyCare carried more than double the inventory usually on hand. That meant practically no backorders and immediate access to stock as and when you needed it. Expect to see the same unlimited access to any EasyCare model your heart desires for the duration of 2014.
An auspicious team: most of the members of the three EasyCare locations.
Missing from photo: Garrett Ford, Debbie Schwiebert & Becky Caldwell.
A New Location
EasyCare's corporate headquarters are located in Tucson, Arizona. On Monday, January 13, 2014, EasyCare will open an expanded satellite office location in Durango, Colorado. We recruited new Durango-based staff members in November and December 2013 to take on various functions in customer service, sales and accounting functions to complement the Tucson-based team members skills. Team members are currently being cross-trained at both locations. Expect to see visits north and south by each of the EasyCare teams throughout the year.
Director of Marketing
I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your equine partner.