No matter how you look at it, the 2010 EasyCare Hoof Boot Contest and sister campaign, EasyCare Gives Back to AERC, were a resounding success.
Terri Tinkham & Oliver Twist. Photo by Steve Bradley: http://stevesphoto.smugmug.com
Riders enrolled in the 2010 edition of the EasyCare Hoof Boot Contest racked up an astonishing 41,191 miles - almost exactly double the mileage totals for the 2009 Hoof Boot Contest.
For AERC, that generated unrestricted and unbudgeted revenues of $10,298. "We are eternally grateful to EasyCare for their meaningful support of AERC. It was timely and it was very much appreciated," said Randy Eiland, chairman of the AERC Sponsorship Committee.
In addition to the funds paid to AERC, EasyCare also paid out more than $13,000 in bonus mileage cash to the highest mileage riders based on quarterly mileage tabulations. "Now that the year is complete," said Garrett Ford, President and CEO of EasyCare, "we can finally announce the winners of the overall 2010 contest. That means there is another $10,000 in cash prizes we will award this month."
Winner of the EasyCare 2010 Hoof Boot Contest is Terri Tinkham, who rode a mind-boggling 1,715 miles with Oliver Twist. In hot pursuit, 2009 winner, Carla Richardson, rode 1,595 miles with SS Kharady Khid to second place. And in third place is Christoph Schork, who rode Stars Aflame and Double Zell to an accumulated total of 1,435 miles.
Terri and Oliver completed 34 endurance rides in the 2010 ride season. Oliver now boasts 6,735 career miles, and he just keeps on trucking.
Top Ten 2010 Hoof Boot Contest Results
|Rank||Rider Name||Horse #1||Miles||Horse #2||Miles||Total|
|1||Terri Tinkham||Oliver Twist||1715||1715|
|2||Carla Richardson||SS Kharady Khid||1595||1595|
|3||Christoph Schork||Stars Aflame||680||Double Zell||755||1435|
|4||Mari Ural||Psyche's Quest||1265||Jabear's Streakin Harley||100||1365|
|5||Kevin Waters||Tahoe's Thunder||250||DE Golden Ali||1110||1360|
|6||Laurie Birch||Scudd Run||1210||1210|
|7||Natalie Herman||Cheyenne||760||Intrigue's Firestorm||300||1060|
|8||Dian Woodward||Halyva NIght||525||Starlit Way||405||930|
|9||Karen Bumgarner||Z Summer Thunder||865||865|
|10||Carol Layton||Omani Mr. Sqiggle||650||Omani City Smoke||231||863|
The 2011 EasyCare $10,000 Hoof Boot Contest has been expanded to incorporate a Competitive Trail (CTR) division. Click here to read the more detailed contest information.
Director of Marketing
I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your horse.